Paperless Travel: Read your favorite Books and Magazines on your Tablet


The concern to which we have always attributed the use of paper has always been an issue of ecology. Trees, after all, are what make papers for our everyday office, school, or similar use. Although we cannot rule out the use of paper in our society altogether, “paperless” alternatives such as the use of electronic devices in place of paper products make for an eco-friendly choice among individuals. Nothing probably is truer than what is seen with books or print media.

Smart Buqo App
Smart Buqo App

Along with the rise of handheld electronic devices are the ease and convenience on how we could do things with these tools in our hands – most notably, for its capability to provide reading materials without the need for actual paper which make for a good substitute to actual paper books or magazines. This has been more realized with the development and utilization of electronic books (eBooks) and online print media.

Read your Favofite Magazines with Smart Buqo
Read your Favofite Magazines with Smart Buqo

Late in June this year, Smart Communications, Inc. (Smart), the Philippines’ mobile leader has just signed an exclusive partnership with the country’s leader in magazine publishing, Summit Media (Summit), to give mobile device subscribers of Smart easier and more convenient access to digital books and magazines using their electronic devices.

Through the use of mobile application called Buqo, more than 56 million subscribers of Smart all over the world will have gained access to books and magazines in digital format as a result of the partnership between Smart and Summit. Using this mobile application under either prepaid or postpaid subscription from Smart, subscribers will be able to make digital downloads of whichever reading item they may choose.

Mellissa B. Limcaoco, Head for Innovations & Product Development Group at Smart stated, “With this groundbreaking partnership, we are giving our subscribers a chance to enjoy unique and relevant digital content on their mobile devices.” In addition, “Now, they can use only their Smart prepaid and postpaid subscriptions as a key to the vast world of digital content available through Buqo.”

Download Buqo App with using your Smart Sim
Download Buqo App with using your Smart Sim

When spoken to about the topic, Lisa Gokongwei-Cheng, President of Summit Media, stated, “The low credit card penetration in the Philippines has always been a barrier for companies offering virtual goods to Filipino consumers.” To continue, she stated, “By partnering with Smart, we lower the barrier to entry and give more users access to a wide range of content that can be unlocked using only their cellphone load.”

Special rates and deals for exclusive contents for Smart subscribers are soon to be announced.

Based on the number one e-Bookstore application from Thailand, Ookbee, Buqo is the application’s localized version which was co-developed by Hand.Interactive, Inc., a subsidiary of Summit Media.

Currently available only on Android mobile devices (smartphone and tablet), you can learn more of Buqo by going to its main website: or by going through Smart’s own Buqo page:

Available on the bookstore are current titles namely Yes! Magazine, Candy Magazine, Esquire Philippines, and a host of other Summit Media magazine titles. Other publishers are also available from the platform including the likes of Gadgets Magazine, PC Shopper, Car Finder, Speed Magazine, and Circuit Magazine, among many others.


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