Juan Effect: Cebu Pacific and Siargao Community’s goal of sustainable tourism #JuanEffectSiargao

“Juan Effect” advocates Erwan Heussaff, Jasmine Curtis- Smith, and Kyle “Kulas” Jennerman with Anina Rubio
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Juan Effect Siargao: Cebu Pacific, Siargao Stakeholders Join Forces For Sustainable Tourism

Siargao Island, Philippines — The ability to travel has opened up a new world of cultural and leisure opportunities for everyone. With the availability of various transportation methods, traveling now is much cheaper compare to the previous decades. Smaller rural communities that previously do not have a diverse economy now have more employment and other business opportunities. Thanks to the booming tourism and with the help of social media, finding new places to visit has never been this easier.

Siargao Sunset - Cloud 9
Siargao Sunset – Cloud 9

Unfortunately, with new infrastructures like new hotels, new roads, and new restaurants, there are some negative impacts on the local ecosystem. Leisure activities that tourist enjoy also affect the environment. Coral reefs are damaged by some irresponsible scuba divers or boatmen. Hiking, climbing, and swimming can also have a negative impact on the natural world (ecosystem) of these small communities.

Juan Effect Siargao Launch - Fr L-R: Benny Antiporda, DENR Usec for Solid Waste Management and Local Government Units Concerns; Bingo Matugas II, Cong of 1st district, Surigao del Norte; Arlene Tena, Director for Passenger Sales of Cebu Pacific; Berna Romulo-Puyat, Sec of DOT; Hon. Arturo Carlos Egay, Vice-gov of Surigao del Norte; Howard Lance Uyking, DOT Asec for branding and marketing communications.
Juan Effect Siargao Launch – Fr L-R: Benny Antiporda, DENR Usec for Solid Waste Management and Local Government Units Concerns; Bingo Matugas II, Cong of 1st district, Surigao del Norte; Arlene Tena, Director for Passenger Sales of Cebu Pacific; Berna Romulo-Puyat, Sec of DOT; Hon. Arturo Carlos Egay, Vice-gov of Surigao del Norte; Howard Lance Uyking, DOT Asec for branding and marketing communications.

There is, however, sustainable tourism programs that can encourage tourism and growth while protecting the environment. Cebu Pacific has partnered with the DOT (Department of Tourism) to create a program to sustain the ecosystem while promoting tourism. This program is being piloted in Siargao Island. “Juan Effect” is trying to lessen the environmental damage by mass tourism.

Beach in Siargao Island
Beach in Siargao Island
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Cebu Pacific invited writers from Manila, Cebu, and Davao to the launch of this pilot program. The community stakeholders were also invited to the event along with Siargao officials. The officials of the Department of Tourism and the Department Of Environmental and Natural Resources were also in attendance.

“Juan Effect” advocates Erwan Heussaff, Jasmine Curtis- Smith, and Kyle “Kulas” Jennerman with Anina Rubio
“Juan Effect” advocates Erwan Heussaff, Jasmine Curtis- Smith, and Kyle “Kulas” Jennerman with Anina Rubio

“Juan Effect” helps to raise awareness among Filipinos, helping them to be environmentally friendly when traveling. This program encourages people to change one daily habit at a time.

“Juan Effect” advocates Erwan Heussaff, Jasmine Curtis- Smith, and Kyle “Kulas” Jennerman
“Juan Effect” advocates Erwan Heussaff, Jasmine Curtis- Smith, and Kyle “Kulas” Jennerman

This program also targets stakeholders, such as small business owners, to help them understand that they can operate their businesses with less of an impact on the environment.

DOT Secretary Berna Romulo-Puyat
DOT Secretary Berna Romulo-Puyat

Known as a world-class surfing area, the flights in and out of Siargao Island have been increasing over the past decade. Cebu Pacific was the first airline to go and help Siargao Island grow their economy by becoming a tourist destination.

“Juan Effect” advocates Erwan Heussaff, Jasmine Curtis- Smith, and Kyle “Kulas” Jennerman with DOT Secretary Berna Romulo-Puyat and Mural Artist Anina Rubio
“Juan Effect” advocates Erwan Heussaff, Jasmine Curtis- Smith, and Kyle “Kulas” Jennerman with DOT Secretary Berna Romulo-Puyat and Mural Artist Anina Rubio

“Since we launched ‘Juan Effect’ in August 2018, we have been working with the local government units in Siargao and the province of Surigao Del Norte to spur concerted action to properly manage the ever-increasing visitor numbers, ease the negative impact of tourism on the island, and balance the social and environmental concerns with its economic benefits,” explained Candice Iyog, the Vice President for Marketing and Distribution of Cebu Pacific.

Cebu Pacific has one flight a day from Manila to Surigao and four flights a day between Cebu and Siargao. Cebu Pacific is doing their part to help the environment in many ways such as:

  • Using the ATR 72-600 aircraft as it has low fuel consumption and the lowest environmental footprint for this type of aircraft.
  • All disposable plastics used for things like in-flight meals have been replaced with alternatives that are sustainable.

The “Juan Effect” has spurred some areas to pass ordinances about waste and plastic. Signs made from old surfboards helped to advertise the “Juan Effect” campaign. These campaign materials aim to educate everyone in the area, both locals and tourists alike, about responsible traveling.

Cebu Pacific Juan Effect receptacles
Cebu Pacific Juan Effect receptacles

The airline also designed receptacles that tourists can use to dispose of their plastic bottles. These bottles are either turned into Eco bricks or recycled. The receptacles have been left at busy points in the area and other tourist attractions. The containers can hold up even through strong winds and waves. These receptacles will encourage everyone on the island to dispose of their waste in a safer manner for the environment.

Bloggers from Manila, Cebu and Davao for Juan Effect
Bloggers from Manila, Cebu and Davao for Juan Effect

Every Juan is inspired to do their part by showcasing a colorful mural painted by Anini Rubio. The mural is located at Dapa Elementary School for everyone to see as they pass. Engagement activities led by Erwan Heussaff, Jasmine Curtis-Smith, and Kyle “Kulas” Jennerman will help to bring education and awareness about the environment as part of the “Juan Effect” campaign.

You can pledge to help Cebu Pacific help keep the Philippine islands clean and beautiful by visiting the official website at www.juaneffect.com.

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