Melo Villareal
Sneaker enthusiasts have another exciting release to look forward to as New Balance introduces two fresh colorways of the ABZORB 2010, available exclusively at Foot Locker Philippines beginning July 26, 2026. The launch continues the growing partnership between New Balance and Foot Locker while celebrating the evolution of sneaker culture through a silhouette that seamlessly blends heritage design with contemporary style.
New Balance ABZORB 2010 x Zach LaVine
Leading the campaign is New Balance athlete and NBA star Zach LaVine, whose effortless blend of athletic excellence and personal style perfectly captures the spirit of the ABZORB 2010. The global campaign, shot in a minimalist studio setting, focuses on the moments before the spotlight—where preparation, collaboration, and creative energy come together. Rather than emphasizing performance alone, the campaign reflects the culture surrounding today’s sneakers, where individuality and authenticity matter just as much as design.
Where Sport Meets Style
In the Philippines, sneakers have become much more than athletic footwear. They have evolved into everyday fashion essentials that reflect personal taste and lifestyle. Whether paired with casual streetwear, smart-casual outfits, or weekend looks, sneakers continue to define modern style.
The New Balance ABZORB 2010 embraces this shift by combining familiar design elements with progressive details. Its clean yet bold silhouette offers a versatile aesthetic that feels equally at home on city streets, creative spaces, or casual weekend outings.
Zach LaVine Brings the Campaign to Life
As one of basketball’s most exciting players, Zach LaVine has earned a reputation for his explosive athleticism, creativity on the court, and effortless off-court style. A two-time NBA All-Star and Slam Dunk Contest champion, LaVine joined the New Balance family in 2022 and has since become one of the brand’s most recognizable ambassadors across both performance and lifestyle collections.
His latest campaign highlights how basketball continues to influence global fashion, with sneakers serving as a bridge between sports, culture, and everyday expression. LaVine’s personality and confidence naturally complement the ABZORB 2010, reinforcing the shoe’s appeal beyond the hardwood.
A Modern Evolution of an Iconic Cushioning Technology
The ABZORB name carries a rich history within the New Balance lineup. Originally introduced in 1993, ABZORB cushioning transformed running footwear by delivering exceptional shock absorption and comfort. Over the years, it has become one of the brand’s signature technologies, appearing across numerous fan-favorite lifestyle models.
The ABZORB 2010 reimagines that legacy for today’s sneaker audience. It features an exaggerated ABZORB sole unit that delivers both visual impact and everyday comfort, paired with an upper inspired by the running silhouettes that defined the early 2000s. The result is a sneaker that balances nostalgia with modern design, making it an easy addition to contemporary wardrobes.
Exclusive Colorways Available at Foot Locker
For its Philippine launch, the ABZORB 2010 arrives in two versatile yet eye-catching color combinations:
- Black Cement / Grey Matter / Hot Tomato
- Black Cement / Angora / Pink Lemonade
Both colorways are available exclusively through Foot Locker Philippines stores and its online platform beginning Sunday, July 26, 2026.
A Sneaker Designed for Today’s Lifestyle
As sneaker culture continues to evolve, collaborations between brands and retailers are becoming increasingly important in delivering exclusive releases that resonate with today’s consumers. The launch of the New Balance ABZORB 2010 at Foot Locker reflects this shared vision—bringing together heritage craftsmanship, modern design, and authentic storytelling.
Whether you’re a longtime New Balance collector, a basketball fan inspired by Zach LaVine, or simply looking for a stylish everyday sneaker, the ABZORB 2010 offers a compelling combination of comfort, heritage, and contemporary appeal that fits naturally into today’s lifestyle.
Follow and subscribe to OutofTownBlog.com on Facebook , Twitter, Instagram, Pinterest, and YouTube for more Travel-related updates.
Read: New Balance Marks a Month of Grey Days—A Celebration of Its Signature Color in the Philippines
