Melo Villareal
Sports Direct, one of the United Kingdom’s largest sports retailers, has expanded its presence in the Philippines with the opening of its first store in Pampanga at Marquee Mall by Ayala Malls on August 13.
Sports Direct Opens First Pampanga Store
Located on the second floor of Marquee Mall, the new Sports Direct outlet gives shoppers in Pampanga and across Central Luzon easier access to a wide selection of international sports brands, performance gear, apparel, footwear, and exclusive British labels.
The opening marks another step in the retailer’s expansion across the Philippines. Sports Direct launched its first Philippine store at Ayala Malls Manila Bay in December 2025, followed by its second location at Festival Mall in Alabang earlier this year.
With its latest store in Pampanga, the brand is bringing its multi-sport retail concept closer to athletes, fitness enthusiasts, outdoor lovers, and active families outside Metro Manila.
What to Find at Sports Direct Marquee Mall
The new store features products covering a broad range of sports and active lifestyles. Shoppers can browse apparel, footwear, equipment, and accessories for football, running, training, outdoor activities, swimming, and racket sports.
Racket sports enthusiasts can also find gear for badminton, pickleball, and tennis, making the store a convenient destination for both recreational players and more serious athletes.
Sports Direct is particularly known for combining major international sports brands with exclusive British labels. Its portfolio includes Karrimor, which specializes in outdoor gear and performance apparel; Everlast, a well-known name in boxing and fitness; Lonsdale, with its strong boxing heritage; Slazenger, one of the world’s longest-established sporting brands; and USA Pro, a women’s fitness label focused on combining performance with contemporary style.
The Philippine stores also offer products from globally recognized brands such as Nike, Adidas, Puma, ASICS, NBA, Skechers, New Balance, Converse, Lotto, and Diadora.
For swimmers and racket sports players, the selection includes performance-focused brands such as Speedo, Wilson, and Yonex.
A New Shopping Destination for Central Luzon
The arrival of Sports Direct at Marquee Mall adds another option for shoppers in Pampanga looking for sportswear and equipment without having to travel to Metro Manila.
Its location also positions the store to serve customers from nearby cities and provinces across Central Luzon, including athletes and families looking for everything from everyday activewear to specialized sports equipment.
For the growing number of Filipinos embracing running, fitness, outdoor adventures, and recreational sports, the new store offers a broader range of choices under one roof.
Sports Direct Continues Philippine Expansion
The Pampanga opening is part of Sports Direct’s broader strategy to expand its presence in the Philippines and make its multi-sport retail experience accessible to more communities nationwide.
“This is an important milestone in Sports Direct’s presence in the Philippines,” said Anil Malhotra, MAP Active PH Country Head. “Pampanga is a strategic location that enables us to serve customers across Central Luzon. We are excited to bring our extensive selection of global and exclusive British brands closer to more Filipinos as we continue expanding our footprint nationwide.
With three stores now operating in the Philippines, Sports Direct is steadily building its presence in the country’s growing sports and active lifestyle market. The opening of its Marquee Mall location also highlights the increasing demand for internationally recognized sports brands and accessible performance gear beyond Metro Manila.
For shoppers in Pampanga and Central Luzon, the new Sports Direct store offers another reason to visit Marquee Mall—whether they are shopping for their next pair of running shoes, upgrading their training gear, preparing for a weekend outdoor adventure, or simply looking for comfortable sportswear for an active lifestyle.
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