Cebu Pacific extends sustainable tourism campaign to Bohol
BOHOL, PHILIPPINES — As Bohol faces an impending tourism growth with new developments in the pipeline in coming years, Cebu Pacific has made a pledge to raise awareness among Filipinos and foreign guests about their responsibilities as tourists through the Juan Effect program, a nationwide sustainability initiative mounted by the local carrier in August 2018 in its pilot area of Siargao Island.
The province was one of the destinations where thousands of tourists were diverted earlier the same year, when Boracay was closed in April on orders of President Rodrigo Duterte, due to environmental degradation. To date, it remains one of Cebu Pacific’s most popular destinations.
“It is important to strike a balance between growing the tourism industry and preserving the very assets that attract tourists,”
In 2018, the Philippines had set a record-breaking 7.1 million international tourist arrivals, the “highest ever number” in the country’s tourism industry, surpassing the 6,620,908 arrivals of the previous year.
The Household Survey on Domestic Visitors (HSDV) reported that pleasure or vacation was the main purpose of a trip for more than half of Filipino travelers (53.3 percent) followed by a visit to friends or relatives and attendance to family gatherings (36.9 percent). These numbers also represent those traveling within the country.
“Bohol has seen its tourist arrivals grow in the past year. We are adopting it as a Juan Effect site to do our part in reminding our travelers to conserve its ecological and cultural treasures,” added Iyog.
Pertaining to the Filipino common man, “Juan” encompasses the big idea that one simple daily habit done consistently and collectively by even ordinary people can make a significant impact in helping preserve the environment, local culture, and heritage.
Juan Effect Bohol will launch with an information campaign through signages installed in Bohol’s most popular tourist attractions like the Chocolate Hills, the Tarsier Sanctuary, and the Loboc River Cruise. These multi-lingual signages, made out of recycled wood, carry reminders of simple things to do or behaviors to observe while visiting these attractions.
Speaking at the inaugural event held at the beachfront of Moadto Strip in Panglao Island, Juan Effect ambassadors and environmentalists like actress Jasmine Curtis-Smith, Canadian filmmaker Lost LeBlanc, South Korean musician and artist Solbi, and Australian yoga and fitness expert Sjana Elise, said that everyone can do their part in keeping the oceans and the beaches clean with simple practices like bringing their own water bottles, eco-bags and throwing their trash properly.
Furthermore, with the accessibility that the Internet provides to connect people, it is easy to ripple these small gestures to friends and their network of online following.
In partnership with the Department of Tourism (DOT), the multi-sectoral sustainable tourism program of Cebu Pacific is also supported by the Department of Environment and Natural Resources, as well as the Department of Interior and Local Government. The “Juan Effect” advocacy engages the local community, the government, and tourism stakeholders, in educating travelers about their responsibilities as tourists. After roll-outs in Siargao and in Boracay, Bohol will be adopted as a Juan Effect destination with interventions put in place to support its sustainable tourism practices.
Join Cebu Pacific in keeping the Philippine islands clean and beautiful by making a pledge at www.juaneffect.com.
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