Melo Villareal
Under the theme “Nurturing the NextGen Tourism,” this year’s edition focuses on the future of Philippine travel.
MANILA, Philippines – The Philippine Tour Operators Association (PHILTOA) is scheduled to host the 37th Philippine Travel Mart (PTM) from September 4 to 6, 2026. The event will take place at the state-of-the-art SMX Convention Center, located within the bustling SM Mall of Asia in Pasay City. Participants and visitors can look forward to exploring various halls, specifically Halls A through D, which will be transformed into vibrant spaces showcasing the latest travel offerings, tour packages, and industry innovations.
37th Philippine Travel Mart Logo
This year’s travel fair, the country’s longest-running event, features the theme “Nurturing the NextGen Tourism” and is backed by the “Discover Your Philippines” campaign, which urges Filipinos to explore more local destinations.
The three-day event will feature a diverse range of exhibitors, including tour operators, travel agencies, hotels, resorts, airlines, transport providers, Local Government Units, and various travel and hospitality brands and services. The Department of Tourism is fully supporting the event, with participation from all its administrative regions (Regions 1-13), as well as the Cordillera Administrative Region (CAR) and the Bangsamoro Autonomous Region in Muslim Mindanao, at the three-day travel fair.
The Philippine Travel Mart (PTM) has always been a popular choice for Filipinos looking for the best travel deals. Attendees can access exclusive on-site discounts on tour packages, hotel stays, flights, and travel necessities. Many exhibitors offer their biggest discounts at the event, making PTM a highly economical way to plan and book trips. Whether planning a beach holiday, mountain adventure, or family getaway, visitors can compare various options and secure deals on top destinations across the Philippines — all in one place.
The event will also feature special live performances, insightful talks, and presentations.
PHILTOA President and 37th PTM Organizing Committee Chair Ma. Lourdes F. Japson says the event reflects the industry’s continued commitment to local tourism: “As we mount the 37th Philippine Travel Mart, we are both proud and hopeful about the role we continue to play in strengthening domestic tourism. This year’s theme reflects our commitment to supporting a more resilient, inclusive, and forward-looking industry — one that creates opportunities not just for businesses, but for communities across the country. At a time when many Filipinos are more mindful of travel costs, we believe that exploring our own destinations remains one of the most meaningful ways to reconnect, recharge, and contribute to the local economy.”
The Philippine Travel Mart (PTM) is based on PHILTOA’s NextGen Tourism framework and its four key pillars: Sustainability, which promotes responsible and community-focused travel; Digitalization, which incorporates modern tools for exploring and sharing destinations; Inclusivity, to ensure experiences are accessible to all travelers; and Health and Wellness, advocating for travel that rejuvenates and enhances well-being.
Tickets will be available for purchase online starting July 2026 through philtoa.com. The standard price is PhP 120.00, with discounts offered to senior citizens and persons with disabilities.
For inquiries, visit their website at philtoa.com or follow @PTMofficial on Facebook, Instagram, and TikTok.
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