in Food and Drinks, Philippines

Peri-Peri Celebrates Its 12 Flavorful Years of Bringing Great Food and Festive Dining Experience

Enchong Dee at Peri-Peri Charcoal Chicken and Sauce Bar

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Peri-Peri Celebrates Its 12 Flavorful Years of Bringing Great Food and Festive Dining Experience

Peri-Peri Charcoal Chicken and Sauce Bar, a homegrown restaurant with international flair, is set to make 2018 better and soar even higher as it expands its distinct dining exPERIence.

Peri-Peri store
Peri-Peri store

Popular for its Charcoal Grilled Chicken, BBQ Back Ribs, and the 8 character-filled sauces, Peri-Peri Charcoal Chicken and Sauce Bar has been steadily carving out its space among the hearts and stomachs of foodies in the country, ever since it opened its first branch in 2005.

Inspired by the African Bird’s Eye Chili, Peri-Peri introduced great tasting dishes influenced by South American dishes but still maintaining its Filipino taste.

Peri-Peri is the brainchild of entrepreneur Bryan Tiu. With his burning passion for food and his vision to bring many flavors of Asia and the world in the Philippines, he brought the restaurant through the IFoods Group Inc.

Enchong Dee at Peri-Peri Charcoal Chicken and Sauce Bar
Enchong Dee at Peri-Peri Charcoal Chicken and Sauce Bar

“Our incredible growth in the last 12 years shows just how much our brand is loved. We laid strong foundations this 2017 by improving many facets of the restaurant. And as we welcome 2018, Peri-Peri is set to conquer greater heights and many more discerning palates,” Tiu shared.

Mr. Bryan C. Tiu Lead innovator of Ifoods Group Inc, Bryan C. Tiu has brought other exciting flavours of the world here in the Philippines. Through his fervent passion for bold flavours, he introduced people to the celebrated Asian and continental tastes.
Mr. Bryan C. Tiu – Lead innovator of Ifoods Group Inc, Bryan C. Tiu has brought other exciting flavours of the world here in the Philippines. Through his fervent passion for bold flavours, he introduced people to the celebrated Asian and continental tastes.

According to Tiu, Peri-Peri’s plans for next year include a “three-pronged approach” targeting the restaurant’s development.

“To sustain our growth in the industry, we strengthened the brand’s major aspects this year. We put an exciting face on our exciting brand, added more creative and sumptuous offerings to our menu, and lastly, aggressively expanded our number of branches to reach more people,” he added.

Love at First Bite with Peri-Peri and Enchong Dee

Just recently, Peri-Peri launched a series of online advertisements through TV and Cinema Ads featuring their official endorser, Enchong Dee.

Patatas Bravas - Potatoes fried to golden brown perfection then topped with flavourful meat sauce, tangy sour cream, and glorious melted cheese
Patatas Bravas – Potatoes fried to golden brown perfection then topped with flavourful meat sauce, tangy sour cream, and glorious melted cheese

The youthful and optimistic glow of Enchong matches the upbeat and active energy of the restaurant. The dynamic actor and popular endorser are perfectly in-sync with Peri-Peri’s playful atmosphere.

Peri-Peri Dynamite - Pieces of golden crusted green chilis stuffed with the savoury combination of bacon bits, cheddar, and cream cheeses, served with rich Marinara dip
Peri-Peri Dynamite – Pieces of golden crusted green chilis stuffed with the savoury combination of bacon bits, cheddar, and cream cheeses, served with rich Marinara dip

A fan of the restaurant from the start, Enchong shared that he fell for Peri-Peri Charcoal Chicken and Sauce Bar at “ the first bite.”

“I fell in love with Peri-Peri not only because they offer the best chicken in the Metro but also because of the quality and love they put in every dish. You can just taste it in every serving,” Enchong revealed.

Salted Egg Potato Chips - Crispy thin slices of potato tossed in trendy salted egg flavour
Salted Egg Potato Chips – Crispy thin slices of potato tossed in trendy salted egg flavour

As a true statement of his love for the restaurant, Enchong is also a Peri-Peri Happy Franchisee of the branches in UP Town Centre in Quezon City, Ayala Marquee Mall in Pampanga, and SM Megamall in Mandaluyong.

Fish Sticks - Crunchy, lightly breaded fish fillet pieces balanced out by our Tartar sauce
Fish Sticks – Crunchy, lightly breaded fish fillet pieces balanced out by our Tartar sauce

Other than the TV and Cinema ads, the actor also stars in a series of video available online which features the vibrancy of Peri-Peri Charcoal Chicken and Sauce Bar, which includes a video where Enchong dances to the festive choreography of the Peri-Peri Chicken Dance.

According to the actor, the dance was inspired by the inherent fun energy of the brand that will make encourage you to step into any Peri-Peri store.

Mozzarella Sticks - Sticks of gooey Mozzarella breaded then fried until golden brown; served with Marinara sauce and Caesar Dip
Mozzarella Sticks – Sticks of gooey Mozzarella breaded then fried until golden brown; served with Marinara sauce and Caesar Dip

“We wanted to create something inspired by the really festive rhythms of South American street parties and hopefully bring people to their happy place. For me, that is Peri-Peri,” Enchong added.

Celebration of Festive Tastes

In a search for more and bolder flavors, Peri-Peri added more than forty new dishes to their already exciting menu. To capture the local taste, the brand took inspiration from the explosive flavors found in South America.

Pastelillos de Carne - Light and flaky mini turnovers filled generously with slow-cooked pulled pork
Pastelillos de Carne – Light and flaky mini turnovers filled generously with slow-cooked pulled pork

A selection of small plates was recently introduced by Peri-Peri. Each menu can be enjoyed as an appetizer which complements the already tasty chicken and ribs, or you can also eat them as a dish. Do not be fooled by the name though. These new dishes may be small, but they pack a mean punch. What is even more surprising is that these small plates are priced between P100 to P150 only: A special treat to the growing number of Peri-Peri loyalists.

From the sinfully delicious Chorizo con Quezon Fondido to the glorious Grilled Bacon-wrapped Meatballs and the highly-addictive Salted Egg Potato Chips, there are a lot of must-try in the restaurant’s exciting new dishes.

Chorizo Con Quezo Fondido - A sumptuous blend of cheddar and mozzarella cheeses melted together in a skillet then topped with meaty chorizo bits, served alongside crisp nacho chips
Chorizo Con Quezo Fondido – A sumptuous blend of cheddar and mozzarella cheeses melted together in a skillet then topped with meaty chorizo bits, served alongside crisp nacho chips

For 12 years already, Peri-Peri is known for their flavourful and tasty chicken, tender ribs, and memorable sauces. The new additions to their menu will surely make your dining experience more unforgettable and more indulgent.

More Flavors Coming

To further bolster its market presence, Peri-Peri Charcoal Chicken and Sauce Bar plan to open up more stores in the coming months. Stores are set to open at Ayala Feliz, Marikina, Banaue, Quezon City; Brittany Square, Fairview; SM Marikina; Okada Manila; Resorts World Manila; Robinsons Magnolia, and Robinsons Manila among others.

Grilled Bacon Wrapped Meatballs - Lean Angus beef meatballs wrapped in savoury bacon then grilled and tossed in our Asian sauce
Grilled Bacon Wrapped Meatballs – Lean Angus beef meatballs wrapped in savoury bacon then grilled and tossed in our Asian sauce

Currently, the restaurants have 17 branches in the country. Peri-Peri Charcoal Chicken and Sauce Bar have branches in Alabang Town Center; Ayala Marquee Mall; Capitol Commons; Eastwood Mall; Greenbelt 3; Evia Lifestyle Center, Las Piñas; Gateway Araneta Center; Meerea High Street Mandaue, Cebu; Megamall B; McKinley Venice Piazza; Nuvali Solenad 3; Promenade Greenhills; SM City Bacolod; Uptown Mall BGC; UP Town Center; and Trinoma Mall. They will also soon to re-locate their branch in Myanmar.

Enchong Dee for Peri-Peri
Enchong Dee for Peri-Peri

Because of the combination of their mouth-watering and great-tasting foods paired with a playful ambiance, Peri-Peri has indeed built a food empire that is exciting and distinct at the same time.

For Franchising inquiries, you may contact Peri-Peri’s marketing team, BrandAction Inc., at 09055158463 or 807-0399. To get more updates, follow Peri-Peri Charcoal Chicken on Facebook (@peripericharcoalchicken) and Instagram (@pericharcoalph).

See Also: 10 Italian Dishes You Must Try In Italy (That Aren’t Pizza)

Written by Melo Villareal

Melo Villareal is the Online Publisher of Outoftownblog.com. He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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