Peri-Peri Celebrates Its 12 Flavorful Years of Bringing Great Food and Festive Dining Experience
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Peri-Peri Charcoal Chicken and Sauce Bar, a homegrown restaurant with international flair, is set to make 2018 better and soar even higher as it expands its distinct dining exPERIence.
Popular for its Charcoal Grilled Chicken, BBQ Back Ribs, and the 8 character-filled sauces, Peri-Peri Charcoal Chicken and Sauce Bar has been steadily carving out its space among the hearts and stomachs of foodies in the country, ever since it opened its first branch in 2005.
Inspired by the African Bird’s Eye Chili, Peri-Peri introduced great tasting dishes influenced by South American dishes but still maintaining its Filipino taste.
Peri-Peri is the brainchild of entrepreneur Bryan Tiu. With his burning passion for food and his vision to bring many flavors of Asia and the world in the Philippines, he brought the restaurant through the IFoods Group Inc.
“Our incredible growth in the last 12 years shows just how much our brand is loved. We laid strong foundations this 2017 by improving many facets of the restaurant. And as we welcome 2018, Peri-Peri is set to conquer greater heights and many more discerning palates,” Tiu shared.
According to Tiu, Peri-Peri’s plans for next year include a “three-pronged approach” targeting the restaurant’s development.
“To sustain our growth in the industry, we strengthened the brand’s major aspects this year. We put an exciting face on our exciting brand, added more creative and sumptuous offerings to our menu, and lastly, aggressively expanded our number of branches to reach more people,” he added.
Love at First Bite with Peri-Peri and Enchong Dee
Just recently, Peri-Peri launched a series of online advertisements through TV and Cinema Ads featuring their official endorser, Enchong Dee.
The youthful and optimistic glow of Enchong matches the upbeat and active energy of the restaurant. The dynamic actor and popular endorser are perfectly in-sync with Peri-Peri’s playful atmosphere.
A fan of the restaurant from the start, Enchong shared that he fell for Peri-Peri Charcoal Chicken and Sauce Bar at “ the first bite.”
“I fell in love with Peri-Peri not only because they offer the best chicken in the Metro but also because of the quality and love they put in every dish. You can just taste it in every serving,” Enchong revealed.
As a true statement of his love for the restaurant, Enchong is also a Peri-Peri Happy Franchisee of the branches in UP Town Centre in Quezon City, Ayala Marquee Mall in Pampanga, and SM Megamall in Mandaluyong.
Other than the TV and Cinema ads, the actor also stars in a series of video available online which features the vibrancy of Peri-Peri Charcoal Chicken and Sauce Bar, which includes a video where Enchong dances to the festive choreography of the Peri-Peri Chicken Dance.
According to the actor, the dance was inspired by the inherent fun energy of the brand that will make encourage you to step into any Peri-Peri store.
“We wanted to create something inspired by the really festive rhythms of South American street parties and hopefully bring people to their happy place. For me, that is Peri-Peri,” Enchong added.
Celebration of Festive Tastes
In a search for more and bolder flavors, Peri-Peri added more than forty new dishes to their already exciting menu. To capture the local taste, the brand took inspiration from the explosive flavors found in South America.
A selection of small plates was recently introduced by Peri-Peri. Each menu can be enjoyed as an appetizer which complements the already tasty chicken and ribs, or you can also eat them as a dish. Do not be fooled by the name though. These new dishes may be small, but they pack a mean punch. What is even more surprising is that these small plates are priced between P100 to P150 only: A special treat to the growing number of Peri-Peri loyalists.
From the sinfully delicious Chorizo con Quezon Fondido to the glorious Grilled Bacon-wrapped Meatballs and the highly-addictive Salted Egg Potato Chips, there are a lot of must-try in the restaurant’s exciting new dishes.
For 12 years already, Peri-Peri is known for their flavourful and tasty chicken, tender ribs, and memorable sauces. The new additions to their menu will surely make your dining experience more unforgettable and more indulgent.
More Flavors Coming
To further bolster its market presence, Peri-Peri Charcoal Chicken and Sauce Bar plan to open up more stores in the coming months. Stores are set to open at Ayala Feliz, Marikina, Banaue, Quezon City; Brittany Square, Fairview; SM Marikina; Okada Manila; Resorts World Manila; Robinsons Magnolia, and Robinsons Manila among others.
Currently, the restaurants have 17 branches in the country. Peri-Peri Charcoal Chicken and Sauce Bar have branches in Alabang Town Center; Ayala Marquee Mall; Capitol Commons; Eastwood Mall; Greenbelt 3; Evia Lifestyle Center, Las Piñas; Gateway Araneta Center; Meerea High Street Mandaue, Cebu; Megamall B; McKinley Venice Piazza; Nuvali Solenad 3; Promenade Greenhills; SM City Bacolod; Uptown Mall BGC; UP Town Center; and Trinoma Mall. They will also soon to re-locate their branch in Myanmar.
Because of the combination of their mouth-watering and great-tasting foods paired with a playful ambiance, Peri-Peri has indeed built a food empire that is exciting and distinct at the same time.
For Franchising inquiries, you may contact Peri-Peri’s marketing team, BrandAction Inc., at 09055158463 or 807-0399. To get more updates, follow Peri-Peri Charcoal Chicken on Facebook (@peripericharcoalchicken) and Instagram (@pericharcoalph).