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YourSingapore : Discover your own kind of fun in Singapore

Are you excited to know whats in the Box? An STB media relations representative asked me earlier when she handed me a cute little box fully printed with the phrase “Discover your own kind of fun in Singapore”.

A box from Singapore
What’s in the Box?

With so much excitement, I went to Gelatissimo to open the box while enjoying a cup of their famous Gelato. The box has a webcam inside and a piece of paper with further instruction in it. After installing the webcam in my laptop, I was instructed to log on to then face the “YourSingapore” logo to the webcam to have a peek of Singapore’s new website –

A box from Singapore
A box from Singapore

I find the new Singapore official Tourism website very vibrant, informative, easy to use and so user friendly. From their former destination brand “Uniquely Singapore” they now changed it to “Your Singapore” which underpins Singapore’s strengths as a destination, that is, an experience which can be easily personalised thanks to the concentration of sights, sounds, tastes, culture and attractions coupled with unparalleled user-centricity.

China Town at Night

YourSingapore will let you discover the country’s uniqueness and offers endless possibilities which is fitted to each travelers preference and idea of a perfect vacation.

Black Eyed Peas in Singapore

As a Multi-Cultural destination, theres always a different side of Singapore that’s waiting to be discovered. From exciting shopping districts, good food choices, museums, colorful nightlife to amusement parks – one can easily explore and discover all these by just walking around or by taking Singapore’s highly organized transportation system. With so many activities and attractions to visit, theres always a reason to comeback.

A night in Clark Quay

The focus of the campaign is to offer a holistic digital approach that includes a newly designed interactive website, blogger engagement, mobile and social media, as well as travel e-commerce to connect to visitors, from the planning down to the actualization of their trip.

Have you seen the Merlion?

The website, is an innovative and interactive platform that allows travelers to conceptualize and plan their individual Singapore travel itinerary in a user-friendly manner.

Singapore Chicken Rice

It facilitates sharing of experiences among travelers and local residents alike, and will be powered by up-to-date multimedia content about all things Singapore. The website will deliver a new virtual experience that no other destination website currently offers.

Singapore Fireworks

Whats my Singapore? My Singapore is Green coz the city looks like a huge garden. Singapore is Red – I love the spicy food specially “Laksaaaaaaaaa”. Lastly, My Singapore is LOVE!

Want to discover a side of Singapore that speaks to your specific travel sensibilities? Visit and discover why the Lion City is the perfect destination for exploring all the things you enjoy.

Shop till you drop @ Vivo City

You can win an Apple Macbook, Digicams and iPod Nanos by signing up at from March 19 – April 19 ,2010.

By just completing your online subscription and providing a little more about yourself. You’ll receive news and promotions via email based on your interest which will also serve as your guide on your next Singapore Trip🙂

Written by Melo Villareal

Melo Villareal is the Online Publisher of He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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