foodpanda Brings Merchants Together for CRAVE 2026 Partner Summit and Awards

foodpanda Celebrates Top Merchant Partners at CRAVE 2026 Finale in Manila

MANILA, Philippines – foodpanda Philippines wrapped up its nationwide CRAVE Partner Summit and Awards 2026 in Manila, bringing together merchant partners, industry leaders, and business stakeholders to discuss digital innovation, changing consumer behavior, and the future of partnerships in the food and retail industry.

Held ahead of World Food Day, the Manila finale highlighted the important role of local food businesses and retailers in supporting livelihoods, creating jobs, and contributing to communities across the Philippines.

The event followed earlier CRAVE gatherings in Cebu and Davao, giving foodpanda an opportunity to connect with merchants from different regions and discuss the challenges and opportunities shaping the country’s digital economy.

Helping Philippine MSMEs Navigate a Changing Market

For many micro, small, and medium enterprises (MSMEs), rising operating costs, changing customer expectations, and the need to adopt digital tools continue to shape day-to-day business decisions.

During the Manila summit, representatives from the Department of Trade and Industry’s E-Commerce Bureau emphasized the importance of digital skills and access to online markets. These tools can help MSMEs reach more customers, improve their operations, and compete in an increasingly digital marketplace.

Foodpanda Commercial Director Prateek Teotia said the platform aims to support merchants at different stages of their business journey.

“Growth looks different for every business, and our goal is to help our merchant partners grow with foodpanda at every stage,” Teotia said.

He added that technology, business insights, market access, and stronger partnerships can give merchants more opportunities to expand their customer base, improve operations, and prepare for future growth.

Recognizing Outstanding Merchant Partners

A major highlight of the CRAVE 2026 finale was the CRAVE Partner and Summit Awards, which recognized merchant partners for their performance, customer service, marketing initiatives, and collaboration with foodpanda.

The awards covered five major categories for foodpanda’s restaurant partners.

The Pau Pau’s Top of Table Award recognized merchants that demonstrated strong sales performance and market leadership. The Pau Pau’s Momentum Master Award highlighted businesses that delivered impressive year-on-year growth in the first half of 2026.

For merchants that excelled in marketing and creative campaigns, the Pau Pau’s Brand Spotlight Award recognized effective collaboration with foodpanda and innovative approaches to reaching customers.

The Operational Excellence Award honored partners that maintained consistent service standards and reliable operations. Meanwhile, the People’s Palate Award recognized merchants that earned strong customer ratings and encouraged repeat orders.

foodpanda Vendor Partner Awards

Pau Pau’s Top of Table

• Biggs
• Botejyu
• Aling Banang
• Caramia
• Highlands Coffee
• McDonald’s
• Jollibee
• CoCo Fresh Tea and Juice
• Domino’s Pizza
• Starbucks

Pau Pau’s Momentum Master

• Don Benito’s
• SIKLAB
• Blake’s Wings and Steaks
• The Aristocrat Restaurant
• Nid’s Balot ’n Bilao
• Angel’s Pizza
• Kuya J Restaurant
• Macao Imperial Tea
• Kenny Rogers Roasters
• Mang Inasal

Pau Pau’s Brand Spotlight

• Oh Mango HQ
• Bulalo World
• Cindy’s Bakery and Restaurant
• Tropical Hut
• Kwatogs
• Burger Beast
• Shawarma Shack
• Peri-Peri Charcoal Chicken and Sauce Bar
• Gong Cha
• Shakey’s Pizza

Operational Excellence

• Grumpy Joe
• SaladStop
• Graceland
• Apung Iska Panciteria
• Hearts N Bells
• Frankie’s New York Buffalo Wings
• 24/7 Eats
• BOK Korean Fried Chicken
• Tokyo Tokyo
• Popeyes

People’s Palate Award

• Mango Royal Milkshake
• Mixue Ice Cream & Tea
• Makimura Ramen Bar
• Serenitea
• TOMORO Coffee
• PICKUP Coffee
• Chatime
• Pizza Hut
• Seattle’s Best Coffee
• Chowking

foodpanda Shops Awards

Checkout Champion

• Puregold Price Club
• Southstar Drug

Momentum Master

• Robinsons Supermarket
• Robinsons Easymart

Operational Excellence

• Watsons Personal Care Stores

People’s Choice

• SM Markets

foodpanda DMart Awards

Checkout Champion

• Hightower Inc.
• Dizon Farms

Momentum Master

• Nestlé Philippines
• Philip Morris International

Ad-vantage Award

• Japan Tobacco Inc.
• PepsiCo Inc.

foodpanda Retail Media Partners (RMP) Awards

Ad Synergy Award

• Coca-Cola Far East Limited
• Unilever Food Solutions

Ad Catalyst Award

• PubU / Publicis Groupe

Celebrating Quick-Commerce and Retail Partners

The awards also extended beyond food delivery to recognize businesses participating in foodpanda’s expanding quick-commerce ecosystem.

Within Shops, sales leaders received the Checkout Champion Award, while merchants with strong, diverse product selections earned the People’s Choice Award.

For DMart, the awards highlighted the growing role of digital advertising in retail performance. The Ad-vantage Award recognized strong results from ad-driven campaigns, alongside awards recognizing sales momentum and emerging vendors.

Foodpanda also recognized its Retail Media Partners (RMP). The Ad Synergy Award celebrated strong ecosystem engagement, while the Ad Catalyst Award recognized agency partners for innovation in retail media.

These awards reflect the changing relationship between merchants, platforms, customers, and digital marketing. Online visibility, customer data, advertising, and reliable fulfillment increasingly influence how businesses compete and grow.

Beyond Food Delivery: Tools for Business Growth

Foodpanda’s support for merchants extends beyond connecting customers with restaurants and retailers.

The platform provides businesses with access to data insights, delivery infrastructure, advertising solutions, and business tools designed to help merchants understand demand and improve their digital presence.

Another initiative, foodpanda Capital, provides eligible partners with collateral-free funding. Additional capital can help businesses manage cash flow and invest in equipment, inventory, marketing, and expansion.

For smaller businesses, these tools can help build more sustainable operations while reaching customers through digital channels.

Building a Stronger Digital Food Ecosystem

The CRAVE 2026 finale in Manila highlighted how technology continues to reshape the Philippine food and retail landscape.

For local restaurants, retailers, and other MSMEs, digital platforms provide new ways to reach customers, promote products, analyze business performance, and manage delivery.

Foodpanda said it will continue to focus on demand generation, customer experience, and logistics excellence as it works with merchants nationwide.

The company’s nationwide CRAVE Partner Summit also provided a platform to recognize businesses that contribute to the growth of the digital food ecosystem, from established merchants with strong sales performance to emerging partners building their customer base.

As Filipino consumers continue to embrace online ordering and digital shopping, partnerships between technology platforms and local businesses will remain an important part of the country’s evolving food and retail economy.

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