Reef Promotes Environmental Awareness through ‘Free the Sea Movement 3’

Free the Sea Movement 3
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Reef Encourages Everyone to Practice Green Tourism

Manila, Philippines — More and more brands are making efforts to help the environment. International beach apparel brand Reef is sponsoring Green advocacies. The brand is aiming for 1,500 beach clean-ups and 150,000 lbs trash removal. They want to gather 30,000 volunteers worldwide to encourage more people to practice green tourism.

Currently, Reef has teamed-up with Surfrider. This team-up finished clean-up for 840 beaches and 206,871 collections of trash. The team-up where 30,654 volunteers helped is beyond their target.

Free the Sea Movement 3 in San Juan, La Union
Free the Sea Movement 3 in San Juan, La Union

Reef already held their yearly Free the Sea Movement. It’s a 3-day event where volunteers went to coastal clean-up. The mission is to spread awareness for people to be responsible when traveling. It’s all about environmental conservation. The third year of Free the Sea Movement brought Reef and its volunteer to San Juan, La Union. They went there in partnership with WWF-Philippines. they’re aiming to promote sustainable lifestyle to the people. They’re also encouraging the halt of single-use plastics. These kinds of plastics are dangerous to the environment.

There are 100 volunteers during the Free the Sea Movement 3. They also included a seminar on eco-brick making by Plastic Solutions. Reef and WWF-Philippines have also worked together for ‘Ayoko ng Plastic Campaign’. The campaign aims to promote the elimination of single-use plastics.

Free the Sea Movement 3
Free the Sea Movement 3

Why ban single-use plastics? It’s actually the ‘biggest pollutants’ in the ocean. Many sea creatures die because of it because these plastics get stuck on their body or they ingest it. Records tell that there are 335 million metric tons of plastic produced in 2016. Half of that production is single-use plastics. There are 32% of plastic packaging roaming around and 8 million tons of plastic goes to the ocean.

There are free surfing clinics for the volunteers during the event. There was also a Music Festival Night where bands like Orange & Lemons played.

La Union Beaches
La Union Beaches

Reef’s mission isn’t stopping there. The company joins the local communities in their environmental programs. La Union Surfers also became a beneficiary of Reef when the brand donated cash and goods to them. This is to support the advocacy of the group in the area.

Reef will also be using Eco-One with their plastic packaging. Eco-One is an organic additive. The biodegradation process is advance when Eco-One is used. This means that using Eco-One will promote a shorter period of time for plastic to biodegrade unlike in normal plastics.

REEF Music Festival Night in La Union
REEF Music Festival Night in La Union

Beach Freely is Reef’s newest campaign. It brings people closer to nature and carefree spirit of the beach to a new level by being environmentally conscious.

Reef Sandals
Reef Sandals

Watch the recap of Free the Sea Movement 3 in La Union by visiting this link, https://bit.ly/2EcTPEw. You can get more update on Beach Freely and Reef products when you visit their Facebook page www.facebook.com/reefphils/.

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