Reef invites everyone to embrace the fun, freedom and spirit of the beach with ‘Beach Freely’

(Manila, Philippines) A top name when it comes to beach and surf footwear – Reef – proudly launches its “Beach Freely” program which also stands as its brand new mantra, encouraging beach-goers to fully embrace the wide open spaces of the sea.

Local’s Perspective, the country’s first ever surfing coffee table book was launched during Reef’s Beach Freely event. Written by Michael Eijansatos from My Life on Board and published in partnership with Reef, the book covers the best surfing spots in the country and around Asia.
Local’s Perspective, the country’s first ever surfing coffee table book was launched during Reef’s Beach Freely event. Written by Michael Eijansatos from My Life on Board and published in partnership with Reef, the book covers the best surfing spots in the country and around Asia.Reef’s Beach Freely event. Written by Michael Eijansatos from My Life on Board and published in partnership with Reef, the book covers the best surfing spots in the country and around Asia.

The “Beach Freely” philosophy encourages everyone to take one giant step towards the sand and bravely explore the water through their own methods – whether it’s on a surfboard, while diving, while snorkeling, swimming, or just getting their feet wet while anticipating the waves. The goal is to make the most out of the sand and sea and fully embrace the spirit of beach-life.


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Philippine Beaches

White sands, clean seas, and awesome waves in all – the Philippine boasts some of the most amazing beaches in the world from Palawan’s El Nido, the streak of Boracay, and the surfing capital that is Siargao. Praised all over the world as one of the finest beach destinations, Reef launches its brand new program with the hope of making the sea destinations even more engaging for the water-loving Filipinos.

The Fanning Low sandals which has a built it bottle opener and ultra-soft support cushion soles
The Fanning Low sandals which has a built it bottle opener and ultra-soft support cushion soles

In support of the Beach Freely campaign are eager Pinoy’s at the Alabang Town Center witnessing the launch of the program. The event is attended by the surfing community and other sports-water enthusiasts, enjoying the games and music of the event that helps the crowd get into the spirit of Beach Freely.

the perforated board shorts which gives ultimate breathability and dries almost instantly after you step out of the water.
the perforated board shorts which gives ultimate breathability and dries almost instantly after you step out of the water.

Local’s Perspective

As a nod to the Filipino’s who first made the Philippine beaches big, Reef launched the “Local’s Perspective” Surf Book. Created together with “My Life On Board” – a long time partner of Reef, the book features some of the most prominent wave-chasers in the country as well as some of the sweetest waves caught from the different points of the Philippines.

Going one more step beyond, however – the Surf Book also includes top surfing beaches across Asia, accompanied with the back stories that made these moments even more special. Serving as an immortal symbol of the top people of the Philippine surfing community, the book also serves as a guide for anyone who wants to follow in the footsteps and start gaining their experience through different Philippine beaches.

Reef Beach Freely Merchandise
Reef Beach Freely Merchandise

Clean Beaches

Of course, with the recent attention towards a cleaner environment, Reef’s campaign also emphasizes their commitment towards cleaner beaches by sponsoring beach cleanups and responsible tourism. In fact, the company just partnered with the WWF to promote the Free the Sea Movement, a 3-day event composed of coastal-clean ups along the length of Baler.

Michael Eijansantos from My Life on Board talks about how the surfing community has grown in the country, given that we have some of the best beaches and surfing spots in the world. His book, Local’s Perspective, was inspired his dream to immortalize the beautiful blue waves of the Philippines and spots around Asia.
Michael Eijansantos from My Life on Board talks about how the surfing community has grown in the country, given that we have some of the best beaches and surfing spots in the world. His book, Local’s Perspective, was inspired his dream to immortalize the beautiful blue waves of the Philippines and spots around Asia.

Reef pledges to support the restoration of beaches starting with their campaign encouraging people to Beach Freely through products like the Fanning Low and the perforated boardshorts, both of which are designed for active beach-goers looking for beachwear that matches their energy and free spirit.

At the Beach Freely launch, Reef Chief Operating Officer Jane Ortega talks about how Reef continues to be a brand that always strives to create innovative products while making beach time fun and free.
At the Beach Freely launch, Reef Chief Operating Officer Jane Ortega talks about how Reef continues to be a brand that always strives to create innovative products while making beach time fun and free.

Founded in 1984, Reef continues to make an impact in the beach scene with a growing global, social, and environmental impact.

Embrace the spirit of fun, freedom and the beach with Reef – for more updates on Beach Freely and Reef’s products and activities, follow www.facebook.com/reefphils/.

Also Read: The Ultimate List of Beautiful Beaches in Coron, Palawan

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