Reef invites everyone to embrace the fun, freedom and spirit of the beach with ‘Beach Freely’
(Manila, Philippines) A top name when it comes to beach and surf footwear – Reef – proudly launches its “Beach Freely” program which also stands as its brand new mantra, encouraging beach-goers to fully embrace the wide open spaces of the sea.
The “Beach Freely” philosophy encourages everyone to take one giant step towards the sand and bravely explore the water through their own methods – whether it’s on a surfboard, while diving, while snorkeling, swimming, or just getting their feet wet while anticipating the waves. The goal is to make the most out of the sand and sea and fully embrace the spirit of beach-life.
White sands, clean seas, and awesome waves in all – the Philippine boasts some of the most amazing beaches in the world from Palawan’s El Nido, the streak of Boracay, and the surfing capital that is Siargao. Praised all over the world as one of the finest beach destinations, Reef launches its brand new program with the hope of making the sea destinations even more engaging for the water-loving Filipinos.
In support of the Beach Freely campaign are eager Pinoy’s at the Alabang Town Center witnessing the launch of the program. The event is attended by the surfing community and other sports-water enthusiasts, enjoying the games and music of the event that helps the crowd get into the spirit of Beach Freely.
As a nod to the Filipino’s who first made the Philippine beaches big, Reef launched the “Local’s Perspective” Surf Book. Created together with “My Life On Board” – a long time partner of Reef, the book features some of the most prominent wave-chasers in the country as well as some of the sweetest waves caught from the different points of the Philippines.
Going one more step beyond, however – the Surf Book also includes top surfing beaches across Asia, accompanied with the back stories that made these moments even more special. Serving as an immortal symbol of the top people of the Philippine surfing community, the book also serves as a guide for anyone who wants to follow in the footsteps and start gaining their experience through different Philippine beaches.
Of course, with the recent attention towards a cleaner environment, Reef’s campaign also emphasizes their commitment towards cleaner beaches by sponsoring beach cleanups and responsible tourism. In fact, the company just partnered with the WWF to promote the Free the Sea Movement, a 3-day event composed of coastal-clean ups along the length of Baler.
Reef pledges to support the restoration of beaches starting with their campaign encouraging people to Beach Freely through products like the Fanning Low and the perforated boardshorts, both of which are designed for active beach-goers looking for beachwear that matches their energy and free spirit.
Founded in 1984, Reef continues to make an impact in the beach scene with a growing global, social, and environmental impact.
Embrace the spirit of fun, freedom and the beach with Reef – for more updates on Beach Freely and Reef’s products and activities, follow www.facebook.com/reefphils/.