Earlier, We visited Ipanema’s 4th Concept store in SM North EDSA Annex along with fellow bloggers. The event was organized to introduce their newest concept store and to launch their new campaign. Surprisingly, Ipanema Philippines is the first country to launch the world’s first Ipanema boutique Last March 14, 2014.

Ipanema Philippines Managing Director Patxi Elizalde
Ipanema Philippines Managing Director Patxi Elizalde

Recently, Ipanema opens its fourth store at the ground floor of the SM North EDSA Annex offering the latest collection from Ipanema with fashionable designs inspired by the vivid and colorful Brazilian lifestyle and its signature buttery soft sole.


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Ipanema flip flops are the perfect travel companion — whether it is to an adventure in a dream destination or just a leisurely stroll within the city.

Ipanema Concept Store SM North Edsa
Ipanema Concept Store SM North Edsa

Find your next adventure and create new memories with #IpanemaSelfeet

Since the Philippines is now considered as the World’s Selfie Capital, Ipanema takes the Filipinos love for selfies to the next level with #IpanemaSelfeet. This new campaign dares travelers and fashionistas alike to create their own adventure swith Ipanema and capture the memorable moment with a selfeet.

#IpanemaSelfeet Sunday
#IpanemaSelfeet Sunday

To kick start the #IpanemaSelfeet campaign is a series of mall events called IpanemaSelfeet Sunday in key cities like Manila, Cebu and Davao. If you’re in the mall where the event is happening, just take your Ipanemaselfeet, upload your photo on Facebook or Instagram with the hashtag #IpanemaSelfeet and present it to the Bambu or Ipanema Store to get discounts.

Ipanema Beach Sandals
Ipanema Beach Sandals

The Ipanema Selfeet Sunday events will have stations complete with Ipanema flip flops and fun backgrounds worthy of even the most demanding selfie aficionado. Open to the public, the event will also feature the latest collection of Ipanema, celebrity appearances and entertainment, games and a chance to win free Ipanema flip flops, as well as discounts from the Ipanema store.

The Ipanema Selfeet Sunday events will start at Robinsons Ermita in Manila on September 21, Ayala Center in Cebu on October 12 and Abreeza Mall on November 16.

The fun continues online with the #IpanemaSelfeet contest on Facebook and Instagram. Simply upload your Ipanemaselfeet on Instagram or on the Ipanema Philippines Facebook page with the official hashtag, #IpanemaSelfeet and get a chance to win discounts on Ipanema flipflops!

With fashionable designs inspired by the vivid and colorful Brazilian lifestyle and its signature buttery soft sole, Ipanema flip flops are the perfect companion for any adventure — whether it is to a dream destination or just within the city. No matter where you go, your feet will definitely take you farther in comfort and style.

Ipanema flip-flops and slippers are available at Ipanema stores in SM City Lucena, SM Clark in Pampanga, Centrio Mall in Cagayan de Oro, Bambu, Shoe Salon, and leading department stores like SM Department Store, Robinsons Department Store, Rustan’s Makati and Landmark.

For more information about #IpanemaSelfeet, visit www.facebook.com/IpanemaPhilippines.

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