Ford Philippines announced a new interactive pre-launch campaign, in anticipation of the arrival of the all-new Ford EcoSport in the country. ‘EcoSport Urban Discoveries’ is designed to bring out the city adventurer in every Filipino consumer by inviting them to share their favorite urban discoveries around the metro and how the all-new Ford EcoSport makes it easier to get there.
EcoSport Urban Discoveries
Starting January 3, 2014 until January 30, 2014, participants will be asked to submit their personal favorite city discoveries and share it with their friends and family through the EcoSport Urban Discoveries website. From all the entries submitted, six finalists will be selected and only one finalist will win a unique 60-day Urban Adventure with the all-new Ford EcoSport.
Share Your Urban Discovery
To join the ‘EcoSport Urban Discoveries’ campaign, participants must visit the EcoSport Urban Discoveries website (www.ecosportdiscover.com.ph) and register. All participants must be at least 18 years of age and a Philippine resident with a valid driver’s license.
The first leg of the campaign will be from January 3, 2014 to January 30, 2014. During this period, participants can submit their EcoSport Urban Discovery entries online via www.ecosportdiscover.com.ph with a short description of their chosen location and how the all-new Ford EcoSport makes it easier to get to their discovery. Each participant may submit up to four entries only. All entries will be judged by a panel of Ford representatives with consideration on the following criteria: overall appeal of the discovery, creativity and popularity based on number of “Likes” received. Based on their final scores, the top 30 entries will be selected to move on to the semi-finals round.
The 30 semi-finalists will each be asked to submit an audition video, explaining why Ford should choose him/her to be one of the six finalists to drive the all-new Ford EcoSport. Each entry will be scored on the participant’s previous score and personality based on the video submitted. Participants will only be given five days, from January 31, 2014 to February 5, 2014 to submit their entries.
Grand Prize Winner of the EcoSport Urban Adventure
The six finalists will be invited to participate in the final phase, where they will get to experience driving the all-new Ford EcoSport first-hand. Together with a family member or friend, the shortlist of candidates will embark on a road trip where they will visit 2-3 Urban Discovery locations around their city. During this trip, they will be required to document their adventure through blog updates and video entries.
Each entry will be judged by a panel of Ford representatives and they will score each entry according to the video’s engagement on social media and overall creativity. In the end, only one finalist will win the grand prize of a unique 60-day Urban Adventure with the all-new Ford EcoSport.
Announcement of the grand prize winner will be on the opening day of the Manila International Auto Show on April 3, 2014.
“The Philippines is home to many unique and undiscovered spots that many have yet to see. With the launch of our all-new Ford EcoSport, we invite our customers to join us in finding these urban discoveries around the city with this one-of-a-kind urban SUV. This class-leading SUV is the perfect companion for an urban discovery,” said Minnie Valencia-Bustamante, Vice President for Marketing and Sales, Ford Philippines.
Built for the urban discoverer, the all-new Ford EcoSport brings an entirely new offering to the SUV segment featuring best-in-class design an array of smart technologies and remarkable fuel economy. The all-new EcoSport is set to attract a new generation of urban customers searching for a versatile vehicle to explore the city.
Developed under Ford’s world-class product standards, the all-new EcoSport combines the agility, affordability and fuel efficiency of a compact car with the flexibility, style and ride height of an SUV.
The all-new Ford EcoSport is set to arrive in the Philippines by early this year.
So what are you waiting for? Share your urban discovery and get a chance to win a unique 60-day adventure with the all-new Ford EcoSport.
To register and for more information, please visit: www.ecosportdiscover.com.ph