Allandale Antenero
“We Believe in You” – RCBC’s new tagline
Makati, PHILIPPINES — Rizal Commercial Banking Corporation (RCBC) launched on Friday its new logo and tagline “We Believe in You” at White Space in Makati City. The launching was led by RCBC President and CEO Gil A. Buenaventura.
Themed “Believe RCBC”, it aims to continue widening its reach and growing its customer base while taking the new road to better serve its customers.
The “We Believe in You” tagline is a message for the entire bank’s employees to improve their capability of giving excellent customer service – catering client’s need whether it is a travel, business, home or car loan.
“We Believe in You” is a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams and turn them into reality – whether it’s traveling to a dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura said.
The RCBC Chief Marketing Officer, Ces Natividad, revealed the new logo in a digital presentation – hologram – showing the fresher, simpler, and more minimalist design.
“RCBC wants Filipinos to know that the bank believes that there is no limit to the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad said.
The launching was attended by RCBC employees and people from media.
Ultimately, as RCBC takes a new path, the bank will continue the work it started. RCBC is always and will always be there to help Filipino people to succeed.
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