Melo Villareal
Celebrating the #PinoyAndProud spirit with Jollibee
Top Filipino fast-food chain Jollibee celebrated Pinoy joy and pride in preparation for Independence Day with an exclusive press event held at its E. Rodriguez branch on May 31, 2016.
Jollibee brings truly #PinoyAndProud flavors this June! With Jollibee wearing the Barong Tagalog, (from left) Jollibee Brand Manager for Yum! Burger, Mathew Whang, Brand PR and Engagement Manager Cat Trivino, and Brand Communications Director and Head of Kids Marketing Arline Adeva holds up their newest offerings: Adobo Flakes Yum! Burger and Halo-Halo Sundae.
Dubbed “#PinoyAndProud: Ang Sarap, Ang Saya Maging Pilipino!” the event launched the latest and greatest of a succession of Pinoy pride campaigns. This includes the highly successful #HappyBdayPilipinas in 2015, where the company solicited submissions of the promises, hopes, and wishes of Filipinos through social media, and “Foreignoy” in 2014, which highlighted the stories of foreigners that think of themselves as innately Filipino.
Regular patrons of the fast-food chain will notice exciting new additions this June. They feature Pinoy twists, including a catchy new Pinoy Pride jingle, a revamp of the Jollibee and Friends look, and a new take on Filipino classics on the menu.
Sarap at Saya
R&B award winning artists Thyro and Yumi lend their talents to voice the “Ang Sarap Ang Saya Maging Pilipino” tune. The catchy tune and lyrics epitomizes the #PinoyAndProud spirit, capturing the essence of compassion, resilient, and joy that characterizes the typical Filipino. Singing along is also quite a pleasure.
According to Jollibee Global Chief Marketing Officer and Head of Marketing Francis E. Flores, “Today, there are so many reasons to celebrate being Pinoy. Filipinos have proven that they are capable of being truly world class in everything they do.”
Viber power
Express your feelings the Jollibee way with Viber! As part of the campaign, Jollibee is offering all-new Viber stickers in packs to help spread the #PinoyAndProud message with ease. The Jollibee Viber Stickers Pack 2 are free to download from the popular messaging app to any device beginning on June 1, 2016.
New twists for old favorites
Folks familiar with the Jollibee classics will be glad to know that they have just been touched with the #PinoyAndProud spirit. The all-beef Yum! Burger gets an upgrade by being mixed with beefy adobo flakes and sauce, and the classic Jollibee Sundae gets a boost with additional toppings such as macapuno and nata de coco. You can now get Adobo Flakes Yum! Burger for PhP59 and Halo-Halo Sundae for PhP35.
Chickenjoyfuller
Nothing beats the crispylicious, juicylicious goodness of Jollibee Chickenjoy, and now you can get a bucketful of Pinoy pride as well starting on June 6, 2016. The all-time favorite comes in a Limited Edition Independence Day bucket showing Jollibee and Friends in traditional Filipiniana.
Following tradition
Jollibee has always found reasons to celebrate being Filipino, and kindling a like feeling in all its marketing endeavors. Mr. Flores says, “Being a homegrown Pinoy brand is always a source of immense pride for Jollibee. This year, we are celebrating the amazing Filipino spirit and our unique traits that put the sarap and saya to being Pinoy.”
The bright sparks behind the Filipino giant and the #PinoyandProud campaign is plotting more ways to remind all Filipinos that “ang sarap ang saya maging Pilipino!” Check out what other surprises Jollibee has in store for Philippine Independence Day. Visit and like their page at facebook.com/JollibeePhilippines, follow @Jollibee on Twitter and @BestfriendJollibee on Instagram to always be the first to know!
