#ToyTravel: Catch All Instagram-Worthy Pics with Canon EOS M10 and Pikachu

Canon eos m10 Kit

Travel with Pikachu this summer with the Canon EOS M10

You may not hit all the Pokemon gyms, but you at least have the chance to get Pikachu and a brand new Canon EOS M10 for your companions this summer!

Canon M10 X Pokemon Adventure Workshops
Canon M10 X Pokemon Adventure Workshops

A creative collaboration between Canon and Pokemon brings us the special edition EOS M10 box set with a freebie Pikachu shoulder plush. This combination aims to promote creativity in travellers as they incorporate favourite toys in their travel photography with the hash tag #ToyTravel.


Sweeping the Internet are images of toys creatively pictured into several landmarks as their owners travel through the world with their very own silent companion. Dubbed as “Nui Dori,” you might have come across these images, the most popular being the toy Lego and his adventures.

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Canon X Pokemon Promo
Canon X Pokemon Promo

A trend that started in Japan, Canon now continues the tradition with the release of their Canon EOS M10 in the Philippines in light of the growing number of travel-loving Filipinos today. A well-thought out collaboration, let’s not forget that the Philippines was also swept by the popularity of the Pocket Monsters (Pokemon) with Pikachu being a well-known face in the country. Therefore, a Canon EOS M10 in one hand and a Pikachu plushie in another is definitely something every Pinoy will welcome.

“We are happy to be a part of this campaign combining the fun of photography and toys in traveling. The EOS M series is the perfect travel companion and as more and more Filipinos are travelling the country and the world, Canon is giving more reasons to enjoy it through #ToyTravel,” says canon Marketing PH Consumer Group Head, Benny Yu.

Canon EOS M10 Overview

The name Canon is practically synonymous to quality as the brand is known for their line of durable and high-performance cameras. The brand new EOS M10 is no different as this sleek unit boasts of a hand-friendly size and weight that makes it easy to bring with you anywhere. The model comes with interchangeable-lens camera with an easy ‘sharing’ feature that lets you snap and publish in a matter of seconds. The product efficiently connects to the Internet via Wi-Fi so there’s absolutely no need to connect it to a computer or transfer the storage card. Perfect for capturing sudden flashes of memories, this Canon model is built for clarity even during on-the-go moments.

Canon eos m10 Kit
Canon eos m10 Kit

The product also features an LCD touch screen that extends up to 180 degrees. It has a Self Portrait mode that makes it perfect for selfies with a one-touch editing shortcut that instantly smoothens the skin for that flawless look without the need for PhotoShop!

So How Do You Get One?

Pikachu and Canon’s EOS M10 can be yours if you enter Canon’s monthly photo challenge. To turn from May to July this year, the organizers will announce a different theme each month and you’ll be tasked to take photographs in line with this theme. Open to everyone, whether professionals or beginners, each photographer will make use of the Nui Dori technique – so choose your favourite toy companion now.

Canon EOS M10 Kit White
Canon EOS M10 Kit White

The EOS M10 will soon be available on the market, for those who want their own piece without participating in the event. The model is available for P22,998 payable in 12 months with 0% interest rate, accompanied with EF-M15-45mm. You can also purchase it for P33,498, payable in 12 months if you want to get a 55-200mm along with the EF-M15-45mm. Or, you can just try your luck at this year’s photography event!

For more information, check out https://snapshot.canon-asia.com/pokemon.

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