Starbucks backs coffee sustainability with Hacienda Alsacia
Some people enjoy holding their coffee mugs with much passion while enjoying the aroma from the coffee granules as it melts in hot water. Some people would even say that they will not trade that precious moment for anything else. However, only a handful of coffee lovers would reach to an understanding that between the slurps and the sips, they would be enjoying a fruition of a three to five-year process.
This Christmas, Starbucks is sharing its coffee story with us by bringing in the Hacienda Alsacia, a prized coffee harvest from the company’s farm in Costa Rica. The coffee brand is encouraging the customers to appreciate their favorite handcrafted beverages from the seeds and discover the hard work poured into them by farmers.
The Hacienda Alsacia is sourced from Starbucks’ first-ever farm in South America that they acquired as an investment to sustain the coffee industry. In this 240 hectare lot, agronomy experts and farmers work together to develop coffee varieties, improve their crops, and overcome the challenges.
The head of marketing for Starbucks Philippines, Keith Cole, said, “We are very much honored to have this Roastery exclusive coffee to share with our partners and customers in the Philippines, in time for the 20th anniversary celebration year.”
Growing the Future of Coffee
Acquiring the Costa Rica farm is a historic move for Starbucks as it brings the global name on the ground and knee-deep into the experience of farmers. From planting coffee in nutrient-rich places, protecting the crops from diseases and weather, and up to meticulously handpicking the cherries, drying, and milling them for the seeds, the coffee brand follows the trails of coffee planters.
Given the growth and care period that coffee needs, farmers would often be challenged into choosing other crops to provide for their families. To better understand how to help these coffee farmers, Starbucks is putting itself in their shoes by joining the movement for coffee sustainability back in 2004. Since then, the coffee brand reached China, Mexico, Nicaragua, Rwanda, and Tanzania in pursuit of more resilient and robust farms.
Hacienda Alsacia: a Tribute to Coffee Farmers
As Starbucks Philippines carries on the celebration of its 20th Anniversary, it brings a cherished piece of its coffee venture: Beans growing right from the first Starbucks farm in Costa Rica. These coffee beans were previously served exclusively at the Starbucks Reserve Roastery and Tasting Room in Seattle. A special pack will be available for purchase at any Starbucks stores in the Philippines.
This coffee brings in something equally as precious as the recently released 20th Anniversary bejeweled mugs and tumblers collection this Christmas. The coffee brand continues its commitment to help farmers in sustaining their vocation and livelihood.
Bring home the Hacienda Alsacia special brew this Christmas and saver the taste of the beans that will nourish the future of coffee.
To share in the experience, please visit us in our stores or online at www.starbucks.ph.