Rico’s Lechon opens in MOA

This is a full-scale Cebuano Lechon invasion, folks. Rico’s Lechon opens yet another branch in Mega Manila, this time at the Mall of Asia. The Cebuano institution has been making waves in the metro, with their delicious Lechon fare, and their aggressive expansion.

Rico’s Lechon has opened its fifth store in Manila, located at the SM Mall of Asia Complex, Level 1, South Wing, Seaside Avenue, Pasay, with a ceremonial lechon chopping with the guests of honor: Cong. Imelda Calixto-Rubiano, Pasay City Mayor Antonino Calixto, Meat Concepts Corporation President George Pua, SM Supermalls Chief Operating Officer Steven Tan, and Rico's Lechon Founder Rico Dionson
Rico’s Lechon has opened its fifth store in Manila, located at the SM Mall of Asia Complex, Level 1, South Wing, Seaside Avenue, Pasay, with a ceremonial lechon chopping with the guests of honor: Cong. Imelda Calixto-Rubiano, Pasay City Mayor Antonino Calixto, Meat Concepts Corporation President George Pua, SM Supermalls Chief Operating Officer Steven Tan, and Rico’s Lechon Founder Rico Dionson
Meat Concepts Corporation’s Marie-jo Barles, Cong. Imelda Calixto-Rubiano, Pasay City Mayor Antonino Calixto, Meat Concepts Corporation President George Pua, SM Supermalls Chief Operating Officer Steven Tan, Rico's Lechon Founder Rico Dionson, and Meat Concepts Corporation Vice President Jay Lazaro
Meat Concepts Corporation’s Marie-jo Barles, Cong. Imelda Calixto-Rubiano, Pasay City Mayor Antonino Calixto, Meat Concepts Corporation President George Pua, SM Supermalls Chief Operating Officer Steven Tan, Rico’s Lechon Founder Rico Dionson, and Meat Concepts Corporation Vice President Jay Lazaro

The new branch is located at the first level of MOA’s South Wing. The Rico’s Lechon MOA is now the fifth branch of the franchise in Luzon, following the store openings of the ones in UP Town Center, Tiendesitas, Glorietta, and BGC.

SM Prime Chairman Hans Sy, SM Prime Director Herbert Sy, and Meat Concepts Corporation President George Pua
SM Prime Chairman Hans Sy, SM Prime Director Herbert Sy, and Meat Concepts Corporation President George Pua

The MOA branch is huge, with a whopping 200 seat capacity, including an al fresco dining space, perfect for enjoying the nearby cool sea breeze. The interiors take the same cue from the other branches, with eye-catching tropical interiors, wooden furnishings, and homey touches.


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Rico's Lechon SM Mall of Asia Entrance
Rico’s Lechon SM Mall of Asia Entrance
Rico's Lechon SM Mall of Asia Dining Area
Rico’s Lechon SM Mall of Asia Dining Area

Apart from the opening event, media guests were also able to sample a number of new dishes in the Rico’s Lechon menu. People at the event sampled the new sinigang boneless bangus, sizzling chicken steak, and the tortang talong with lechon.

The restaurant offers new specialty dishes of Rico’s Lechon
The restaurant offers new specialty dishes of Rico’s Lechon

There was also Fried Chicken coated with homestyle sauce, and the lechon fingers with sweet and sour sauce. More shake flavors have been added as well, like mocha, cookies and cream, fruity strawberry, bloody watermelon, and sago at gulaman.

Lechon Arrozcaldo, P160
Lechon Arrozcaldo, P160

Rico’s Lechon also has new afternoon merienda  selections as well, like señor pit lechon mami, lechon arrozcaldo, lechsilog (lechon, sinangag, at itlog), diniguan at puto, and a set of dinuguan, puto, at plain rice.

Chopped Spicy Lechon, P950 per kilo
Chopped Spicy Lechon, P950 per kilo

But of course, the event would not be complete without their trademark lechon, which guests devoured in alarming proportions. Whole pieces of lechon were chopped inside an indoor glass aquarium, while patrons and guests alike watched with mouths a-watering.

Chopped Original Lechon, P900 per kilo
Chopped Original Lechon, P900 per kilo

There was the classic lechon, roasted to perfection and served with their trademark sinamak vinegar sauce. The spicy lechon variant is also good.

Beef Tripe Kare Kare, P300
Beef Tripe Kare Kare, P300

The opening event in MOA was also a well-attended affair. In attendance was Cong. Imelda Calixto-Rubiano, Pasay City Mayor Antonino Calixto, Meat Concepts Corporation President George Pua, SM Supermalls Chief Operating Officer Steven Tan, and Rico’s Lechon Founder Rico Dionson.

Bulalo, P640
Bulalo, P640

SM Prime Chairman Hans Sy and SM Prime Director Herbert Sy also graced the event with their presence and proved to everyone that even the scions of taipans love a good tasting portion of lechon anytime of the day.

Open from 11:00 AM to 11:00 PM, including takeout orders. For inquiries, you may contact Rico’s Lechon SM Mall of Asia at 0977-809-2143 or 940-2191, Rico’s Lechon Tiendesitas at 0917-895-0000, 234-9954, 234-9944 or DSL/fax at 234-9996, Rico’s Lechon BGC at 0917-844-7067, Rico’s Lechon Mactan at 0917-111-3000, 032-402-0845, or 032-383-1498, and Rico’s Lechon Talamban at 0917-102-7553. For more information, visit www.ricoslechon.com

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