Melo Villareal
May Forever with New Kwentong Jollibee Ad
Breakfast, lunch, merienda, or dinner – part of our diet when we were kids was a “Kiddie Meal” from Jollibee. After dismissal from school, our sundo would usually take us to Jollibee before going home. When our mother goes out to buy groceries and coax us to come along with a promise to stop by Jollibee. And who wouldn’t forget those toys we conscientiously collect just for the sake of bragging to our classmates?
I can still sing “I love you Sabado”, how can I forget that exciting song that reminds me of my Jollibee Saturdays. We all have our own Jollibee stories back when we were kids, and even now that we’re adults.
On it’s 38th years of sharing happiness to the Filipino people, Jollibee released four new made-for-digital videos. These Kwentong Jollibee videos feature the four decades of Jollibee’s love affair with the masses, just in time for the Valentine’s Day. The ads show that there is forever in love, at least with Jollibee. The stories which are inspired by real-life experiences appeal to the Filipino Jollibee lover’s hearts, recapturing the role that the company has played in each one’s life. During the exclusive media premier attended by the members of the press, we were given an advanced viewing of 4 “Mga Kwentong Pilipinong pinasarap ng Jollibee” videos.
“Every Pinoy can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable,” Jollibee Global Brand Chief Marketing Officer Francis E. Flores said.
Among those shown were “Almusal,” “Tagpuan,” and “Jabee.” “Almusal” is a story of a couple who regularly eats breakfast at Jollibee, but when the wife passed away, the father continued the tradition with their daughter.
“Tagpuan” portrays a common motherly advice, which at one point during our childhood, we may have also experience. A mother forewarned her son that in case he gets lost, he should go to the nearest Jollibee store in case they get separated. Better to go there than get stuck in the middle of the mall crying while being watched by shoppers.
The third video, “Jabee,” narrates the story of a toddler who is fond of Jollibee. The word “Jabee” is his first utterance, which refers to “Jollibee.”
From adults, to children, and then to toddlers. These Kwentong Jollibee ads shows that there is no age limit to eating in Jollibee. Jollibee is for everyone. As long as there is that happiness served in every meal and shared in every table, the stores are open to anyone – to the young and to the forever young at heart.
Childhood is the time to experience the best of what life can offer, that is, to be carefree and happy. However, even during adulthood we still need to relive the feeling of childhood and all the times when we didn’t care about the world.
As a travel blogger, I normally visit foreign countries to experience their culture and that includes their food. It may sound funny but after spending few nights in a foreign land, I always crave for Filipino food and one of them is my favorite Chicken Joy and Jollibee Spaghetti.
