Kris Aquino Returns to the Spotlight as Shopee’s Queen of All Shopee

Kris Aquino is returning to Shopee as its newest brand ambassador, the Queen of All Shopee, bringing her signature shopping expertise, candid opinions, and eye for good finds to the platform.

Long before shopping hauls, affiliate links, and creator storefronts became part of everyday online shopping, Filipinos were already paying attention to what Kris Aquino bought, used, loved, and recommended.

Her influence was built around a simple formula: find something worth trying, experience it herself, and tell people exactly what she liked about it.

Now, that familiar approach is coming to Shopee.

From Queen of All Media to Queen of All Shopee

The title Queen of All Shopee builds on Kris Aquino’s long-standing reputation as a tastemaker across beauty, fashion, food, travel, lifestyle, and everyday products.

For years, her recommendations have carried a distinct personal touch. When Kris approved of a product, people knew the recommendation came with plenty of personal experience and, often, a detailed explanation of why she liked it.

In many ways, she developed the kind of influence that would later become synonymous with today’s creator economy.

“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices,” Kris shared. “Coming back to Shopee feels very natural because I already shop here. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they’ll love too.”

Her return to Shopee combines that familiar personality with the platform’s shopping and entertainment features.

Kris Aquino Is a Shopee VIP Subscriber

Kris also knows the Shopee shopping experience from a customer’s perspective.

The self-described shopaholic has been a Shopee VIP subscriber since December 2025, giving her first-hand experience with the program’s perks, including the daily 20% discount.

With the holiday shopping season approaching, Kris says these savings can make a difference for shoppers who already have gifts and other purchases on their list.

“Christmas means shopping for family, friends, gifts, and of course, there are always a few things you end up wanting for yourself,” said Kris. “If you know you’re going to shop, then you might as well make every purchase count. I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”

For Filipino shoppers preparing for the Christmas season, the timing gives Kris plenty of opportunities to share her personal shopping discoveries.

Kris Aquino Takes on Shopee Live

One of the highlights of her Shopee return will be her presence on Shopee Live, where shoppers can see Kris interact with products, discuss her personal picks, react to deals, and answer questions in real time.

Kris is also embracing the spontaneity that comes with live selling.

“I actually think I’ll be a good live seller,” Kris joked. “Live Selling is fun because anything can happen. There’s no editing, people can ask me questions right there, and I get to react in the moment. I’ve spent so many years talking to audiences, but doing it while we’re all shopping together is something new and exciting for me.”

Her experience in television and entertainment gives her a familiar format for connecting with an audience, this time with shopping becoming part of the conversation.

Catch Kris Aquino During Shopee’s Biggest Sales

Shoppers can expect to see the Queen of All Shopee during some of the platform’s biggest shopping events of the year.

Kris will be part of Shopee’s 10.10, 11.11, and 12.12 mega sales, sharing her shopping picks, reacting to deals, and browsing alongside shoppers through live content.

Her debut as Queen of All Shopee is scheduled for later this September, with more shopping and entertainment content expected throughout the rest of the year.

From products that make it into her cart to deals she considers worth checking out, Kris brings back the familiar idea of a personal recommendation, now adapted to the world of online shopping.

For longtime followers and Shopee shoppers alike, her return offers another reason to tune in, explore new finds, and see what Kris Aquino is adding to her cart.

Shop alongside the Queen of All Shopee and discover Kris Aquino’s latest picks on the Shopee app.

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