Casio G-Shock celebrates Filipino toughness with the first National G-Shock watch
(Manila, Philippines) Casio is a well-known watch company in the Philippine market. Its G-Shock series is called the ultimate tough watch because of its sturdiness and last January, they held a contest for the best design for the National G-Shock Watch. They wanted a design that depicts the life and spirit of Filipinos and the aesthetic of Casio watch, in particular, the G-Shock series.
Since G-Shock abides by three concepts called “Triple 10” which are the 10-meter fall endurance, 10-bar water resistance and 10-year battery life, it’s only fitting that the design depicts the same characteristics as well as showing Filipino pride.
1,200 entries were received and carefully chosen in the concluded National G-Shock contest and one emerged on top. The winner is Dylan Dylanco who took inspiration from the Ifugao communities of the North to the tribes of the Moros of the South. She used ethnic patterns which are symbols of bravery, decorative tattoos and traditional weaves which symbolize the wearer’s over all characteristics as a true warrior.
She also infused colorful weaving patterns plus the elements of the Philippine flag to complete her winning piece.
Dylanco called her design “Habi”, reminiscent of the method used for making art and a source of livelihood from the communities in the provinces of the country. She wanted to motivate Filipinos everywhere through her winning piece.
The watch is the representation of the toughness of the G-Shock watches of Casio and the capabilities of Filipino people to bounce back no matter how big the problems are.
This is the first Philippine-designed National G-Shock watch and will only be available in the Philippines.
For Casio Sales manager Masabi Obu, the design is complete. He feels that the National G-Shock watch shows how Filipinos are and what kind of Casio watch can be expected by the public.
The much-awaited reveal for the winning design happened at the grand launch of G-Shock flagship store at Ayala Vertis North last July 5. The event brought together many media personalities but there are only 200 pieces and people can buy it from July 6, 2018 for the price of Php9995 each.
What are you waiting for? Head on to your nearest G-Shock store now and buy this limited edition National G-Shock watch!
The National G-Shock Watch is available in the following branches:
G-SHOCK Ayala Vertis North
Address: Level 2, Vertis North, Quezon City
Tel No.: (02) 426-4771
G-SHOCK SM City North Edsa
Address: Ground Floor, SM North EDSA, Quezon City
Tel No.: (02) 926-5105
G-SHOCK Glorietta 4
Address: 2nd floor, Glorietta 4, Ayala Center, Makati City
Tel No.: (02) 819-1567
G-SHOCK Greenbelt 5
Address: 2nd floor, Greenbelt 5, Ayala Center, Makati City
Tel No.: (02) 501-5404
G-SHOCK SM City Clark
Address: Ground floor, SM Clark, M.A. Roxas St., Angeles City
Tel No.:(045) 499-0447
G-SHOCK SM City Santa Rosa
Address: Ground floor, SM Santa Rosa, National Highway, Sta. Rosa City, Laguna
Tel No.: (049) 508-2007
G-SHOCK SM Lanang Premier
Address: 2nd floor, SM Lanang Premier, J.P.Laurel Avenue, Davao City
Tel No.: (082) 285-1159
G-SHOCK SM CDO Downtown Premier
Address: 2nd floor, SM CDO Downtown Premier, CM Recto Avenue, Cagayan de Oro City, Misamis Oriental
Tel. No.: (088) 859-1972