The Philippines is a country known for its culture and heritage and also for its inclination towards music and arts. There were days when a Filipino could hardly speak English and if he speaks it would hardly convey a clear message. However, with the arrival of early British settlers, Filipino started to converse in English even before the Spaniards came.
Ely Buendia, Rico Blanco, Raimund Marasigan, and Barbie Almalbis
The country has now emerged as one of the favorite outsourcing destinations in the world. Now, it is not just about the Philippines becoming a top outsourcing destination but about a famous song that portrays the Filipino people and states them the reason for being proud as a Filipino.
A Feel of the Song
Tayo’y mga Pinoy, tayo’y hindi Kano which means We are Pinoys, we are not Americans… the second line says don’t be ashamed of a flat nose; we are from the east. The song is sweet and good enough to lift the spirit of a Filipino. However, now there is something more to add charm to the song. SMART communications has brought together four iconic figures Ely Buendia, Rico Blanco, Raimund Marasigan, and Barbie Almalbis to give a new taste to the Filipino song. The unison of four OPM legends is a perfect tribute to EDSA revolution and the Filipino people.
The song Tayo’y mga pinoy, tayo’y hindi kano is a composition of Heber Bartalome in the year 1978. The Filipino rock star was born on Nov. 4, 1948, and was known for his outstanding skills in guitar, painter, and bluesman. The rock song also matches with SMART Bro’s campaign song and it went on air on 25th February 2013 which marks the 27th anniversary of EDSA revolution. The song features full-length Pinoy music and also shows the alluring sights of different parts of the country. The two-minute music video directed by Mark Querubin is produced by SMART. The video features a once-in-a-lifetime collaboration of four iconic figures.
The Artists’ New Version
The four artists were present at the video release and they had words of appreciation for SMART communications. They told that the company helps musicians in a large way like it does to them. There are a number of things that the Philippines should be proud of and it is described beautifully in the song. The company hopes that introducing this song to the new gen of Filipinos would make them realize the value of their land and also the need to stay connected with their roots. The full-length music video can be downloaded from the iTunes store.
A 30-second video was aired on a TV commercial even before the release of the full-length video. The ad when posted on YouTube garnered a million hits within days of posting. The new video is also an excellent way to promote Philippine tourism as the video features eye-capturing locations in the Philippines.