Pau Gutierrez
International fast-food chain Jollibee just opened its 1200th store in the Philippines.
Manila, Philippines — Located at the Petron gas station along the southbound side of South Luzon Expressway (SLEX), it features a modern design and exciting innovations that include a self-ordering kiosk and an overhead transport system as well as the first-ever dual-lane Drive-Thru designed to cater to families traveling to and from the south for the holidays.
This allows the store crew to serve more motorists faster by offering convenience from end to end as it has its own ordering, payment and pick-up counters for each lane. This is complemented by two key store innovations which aid in making the drive-thru experience easier and faster.
The Food Conveyor system is an automated conveyor that brings Jollibee meals from the kitchen to the pick-up counters, while the Drive-Thru Lane Sensor System provides real-time drive-thru performance data such as waiting bay times and average service speed to help the store crew better manage orders and serve customers faster.
To date, over 200 Jollibee stores nationwide are equipped with the Drive-Thru Lane Sensor System.
“With all the motorists and customers passing through the SLEX southbound highway every day, we have this unique opportunity to show them what the experience of our leveled-up Jollibee store is like,” said Jollibee Regional Business Unit Head for South Luzon Ana Aluyen.
Inside the Level Up Joy Store are also self-order kiosks that come with multiple payment options – either through credit card, Pay Maya, Happy Plus Card or cash – letting customers enjoy more flexibility. In addition, it has built-in wireless charging pads that you can use to power up your devices while you’re dining.
Jon B. Villanueva, Jollibee vice-president for Restaurant Solutions, said that developing its ordering systems was the focus of the company to further improve customer convenience.
“This new Level Up Joy store promises to take customer convenience to the next level with the introduction of the first-ever dual lane drive-thru in the country. It’s ideal for families and friends who are in transit and want to grab great tasting food they can enjoy or take home with them along the way. While for dine-in customers, they can order and enjoy their Jollibee favorites with greater ease and convenience thanks to the self-order kiosks we have in store plus built-in wireless charging pads for their use and of course, our Alagang Jollibee service courtesy of our store team,” said Francis Flores, Jollibee Global Brand CMO, and JFC Philippines Country Business Group and concurrent Jollibee Philippines Marketing Head.
The new store at the Petron gas station is Jollibee’s 1,200th store to date and 64th new store this year. It is scheduled to open nine more stores before the year ends and targets to launch around 100 more stores by 2020.
For more details and updates on Jollibee, like Jollibee Philippines on Facebook, and follow @Jollibee on Twitter and Instagram.
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