Top Celebrities Lead the Re-Arranged MTV of Maaga ang Pasko’s 20th Year

For so many years now, Jollibee has always led the way to organizing fund-raising events and charitable works to help our less fortunate brothers and sisters. One of the annual charity programs they have is “Maaga ang Pasko,” which celebrates its 20th anniversary.

Nadine Lustre for Maaga ang Pasko
Original Jolly Toy Scout Aga Muhlach and fast-rising star Nadine Lustre led the launch of the annual toy and book drive by making the first ceremonial donation.

This year, Jollibee’s toy and book drive uses the theme “ang pinakamaaga, pinakamahaba at pinakamalaking Pasko.” Some of the biggest names in showbiz are gathered to turn this concept to reality. The brightest stars share their talents and time in the different activities that Jollibee has organized. These celebrities will also help entice others to participate and spread love and cheer to every Filipino child.

TinTin Bersola Babao with Breeze and Maaga and Pasko Campaign
TinTin Bersola Babao with Breeze and Maaga and Pasko Campaign

Some of the most popular celebs to join the Jolly Toy Scout and fill the air with Christmas carols around Metro Manila include Aga Muhlach, Sarah Geronimo, Zoren and Carmina Villaroel-Legazpi and family, Gary Valenciano and Nadine Lustre. The Maaga ang Pasko campaign will launch across all Jollibee stores in Manila, Pampanga and Laguna to solicit donations of toys and books.

Aga Mulach for Maaga ang Pasok
Aga Mulach for Maaga ang Pasok

Aside from the carols, the Maaga ang Pasko caravans also visited schools like the Dela Paz Elementary School in Pasig as well as orphanages like the Nayon ng Kabataan in Mandaluyong and Recepton and Study Center for Children in Quezon City. Students in those schools were then treated to early Christmas presents.

Garry Valenciano giving away gifts
Gary Valenciano giving away gifts

This special MTV of the re-arranged jingle, written and composed by Trina Belamide in 2005, for Jollibee’s Maaga ang Pasko campaign can be viewed in the company’s YouTube channel via the link:

Jollibee with the Kids
Jollibee with the Kids

The latest version of the program’s official song was performed by the brands ambassadors Sarah Geronimo, Nadine Lustre and The Voice Kids’ top four finalists and Jollibee Kids Club endorsers headed by Lyca Garainod, Darren Espanto, Juan Karlos Labajo and Darlene Vibares.

Carmina Villaroel - Legazpi and family
Carmina Villaroel – Legazpi and family

Donate toys and books to Maaga ang Paskto and make more children happy this Yuletide season. You can drop them off at any Jollibee chain nationwide or log on to to offer your donations. The 20th Maaga ang Pasko program is also made possible by the online donations made by partners like Toy Kingdom, Goodwill Bookstore and Blink as well as clean-up partner Breeze.

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