STB and Traveloka in Partnership to Attract More South-East Asian Visitors to Singapore
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The Singapore Tourism Board (STB) and popular travel platform Traveloka recently signed a Memorandum of Cooperation with the intent of boosting tourist traffic in Singapore. Traveloka – the largest travel and lifestyle technology company in Southeast Asia – agreed to partner with STB in creating marketing campaigns to better serve travelers from Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. These five markets are among the top 12 sources in 2018, contributing as much as S$4.17 billion in the tourism industry.
The Memorandum of Cooperation was signed during the Tourism Industry Conference of 2019. This joint venture plans to achieve improved tourism goals through narrowed marketing campaigns, content generation, and information on visitor’s presence and travel habits within the country. With plans of cross-sharing information, the intent is to make it easier for STB and Traveloka to create campaigns, provide products and services more suited to the tastes of the South Eastern traveler. In the same vein, tourists can expect better services and a more fulfilling experience for their Singapore trip.
STB Plans for Key Markets
This is the first time STB is signing a pan-SEA partnership and the first-ever partnership between Traveloka and STB. Prior to this MOC, there was actually a collaboration between Singapore and Traveloka in February of the same year, this time in Indonesia. In there, efforts were made to promote attractions and activities in Singapore, the collaboration seeming to be a success as the two further cements the partnership with the new MOC.
Part of the new plans include promotion of the new Jewel Changi Airport as well as boosting tourist traffic during big events like the Great Singapore Sale and the Singapore Food Festival in Indonesia. Details are still up for discussion and will be released as soon as they are finalized.
According to the contract, the partnerships will cover three main areas: information sharing, marketing campaign, and content generation. According to STB’s Chief Executive Keith Tan, the partnership forms part of STB’s overall strategy to “better engage our visits from our key markets.”
Keith Tan adds that with more travel plans being conducted online, this partnership with Traveloka will create a platform that meets the expectations of tech-savvy visitors.
“We are pleased to work with Traveloka, which is a leading travel platform in the region, to promote Singapore as the preferred destination for travelers in Southeast Asia.
Traveloka Welcomes Partnership
Traveloka’s representation is none other than Mr. Yady Guitana who occupies the position as Head of Global Partnership. He recognizes the status of Singapore as one of the top outbound destinations in Southeast Asia. With Traveloka already having deep roots within Singapore, this partnership with STB will produce nothing but positive results for the millions of people vacationing in the country.
“The online travel market has been increasing exponentially in the recent years….we look forward to bringing greater value to our customers through our collaboration with STB which has always been pioneering in their marketing campaigns and partnerships.”
What This Means for Tourists
So what can travelers expect from this MOC? To start with, there will be more activities and experiences in Singapore that can be booked online. STB will be sharing up-to-date content on Tourism Information and Services Hub, giving visitors the chance to fully explore the possible activities they can engage in while in Singapore. A regional platform will be launched with the intent of boosting exposure not just of popular businesses but also the less seen attractions, hotels, and restaurants – creating a more personalized itinerary.
Singapore Travel and Tour Packages
If you’re traveling on a budget, the best thing about Singapore is that the street food is very affordable, safe to eat and delicious. For a cheap meal try one of the hawker centers and food courts, found everywhere in the city.
The MRT (Mass Rapid Transit) is Singapore’s fast and efficient metro system and an easy way to move between different parts of the city. MRT tickets are affordable, especially if you buy the Ez-link smart card that is valid on MRT trains and on buses.
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