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Looking for Food Business? AFFI set for 2014 Franchise Expo

The Association of Filipino Franchisers Incorporated (AFFI) is all set to hold their annual Filipino Franchise Show.

This year, AFFI has invited franchisers from all over the ASEAN region to participate in the show as part of efforts to prepare for the ASEAN integration slated for 2015.  Ricardo Cuna owner of the Fiorgelato ice cream franchise and head of this year’s show committee says “This year we are inviting franchisers from all over ASEAN to showcase their homegrown concepts to explore the possible synergies between local and regional franchise brands.” Franchising is one of the industries set to be opened up as part of the integration and is expected to lead to an influx of foreign franchise brands in the country.

2014 Filipino Franchise Expo
The Association of Filipino Franchisers Incorporated’s (AFFI) annual franchise show is one of the biggest and most anticipated events in the franchising industry attracting hundreds of franchisers, suppliers, and thousands of aspiring entrepreneurs.

He adds that the franchising industry is expected to continue posting double digit growth and is expected to see the entry of more new players. “We are seeing more and more emerging concepts and startup businesses joining the show which shows that the industry is still and will likely continue to grow” says Cuna. AFFI is one of the largest industry bodies in the Philippine franchise industry and counts among its members local brands such as Aquabest, Binalot, Figaro, Lots’ A Pizza, Sweet Corner, among others.

2014 Filipino Franchise Show
2014 Filipino Franchise Show

The show is considered one of the biggest events in the Philippine franchise industry and attracts thousands of aspiring entrepreneurs who come and see hundreds of the country’s top franchise brands.  Apart from an impressive roster of participating franchise brands the show also features companies from allied industries and suppliers.  Among the major sponsors for this year’s show are BPI Family Ka Negosyo , Seaoil Philippines, St. Francis Generic Drug, and The Generics Pharmacy.

AFFI is also set to recognize the outstanding franchise companies and franchisees with their annual AFFI Enabler Awards and Galing ng Pinoy Franchise Excellence Awards. The show would also feature seminars and workshops for aspiring entrepreneurs and franchisers from AFFI members as well as BPI Family Ka Negosyo and the Intellectual Property Office.

Association of Filipino Franchisers Inc
Association of Filipino Franchisers Inc

Supporting AFFI in its advocacy to showcase the very best of Filipino franchise concepts are its sponsors and partners St. Francis Generic Drug, Globe My Business,  Farmacia ni Dok, Geepas Philippines, 2Go Express, Revelnet, My Basic Graphics, Philippine Daily Inquirer, Business World, Business Mirror, Entrepreneur Philippines, United Daily News, Carl Balita Radyo Negosyo, United Neon, Meralco, Go Negosyo, IPO, DTI BSMED, and TESDA.

The 2014 Filipino Franchise Show will be held from October 3 to 5 at the World Trade Center. For inquiries please contact the AFFI Secretariat at (+632) 654 0345, 09228149881 to 82 or email [email protected] or one can contact PETCO at (632) 832-9303 to 05 or email [email protected]

Written by Melo Villareal

Melo Villareal is the Online Publisher of He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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