It’s more fun in the Philippines – Philippine Department of Tourism’s new Tagline

It's More Fun in the Philippines Campaign Logo

Manila, Philippines – Why do you want to come to the Philippines, and Why should I go to the Philippines? This is probably a common question that you may hear from a foreigner when you invite them to visit the country. Now you can quickly answer that question by simply saying… because “It’s more fun in the Philippines.”

Department of Tourism, in partnership with BBDO Guerrero, has come up with the new tourism slogan – It’s more fun in the Philippines. During the event, Tourism Secretary Ramon Jimenez Jr. said that they “want the world not to watch but to participate” in the new campaign.

It's More Fun in the Philippines Campaign Logo
It’s More Fun in the Philippines Campaign Logo

More like the “More than the Usual” Campaign, which was launched in 2001 by the former DOT Secretary Dick Gordon, the “It’s more fun in the Philippines” campaign is equally convincing for me. Do you wonder why?

Both campaigns were conceptualized by BDO Guererro Philippines – an advertising agency appointed in December after an exhaustive pitch overseen by Secretary Jimenez himself and approved by the President and members of the Cabinet.

Bike Rides in Ifugao
Bike Rides in Ifugao

“Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. So wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” says the new Tourism Secretary, Ramon Jimenez, Jr.

Getting Upstairs is More Fun in the Philippines
Getting Upstairs is More Fun in the Philippines

Boracay is just another ordinary island if you remove Filipinos in Boracay! Why because Filipinos are the ones making Boracay Fun and enjoyable. The new tourism campaign’s focus is the country’s core strength, the campaign singles out what no other destination can offer – the Filipino people.

Status Updates is more fun in the Philippines
Status Updates is more fun in the Philippines.

For example, the Lonely Planet guidebook calls Filipinos’ among the most easygoing and ebullient people anywhere.’

El Nido Palawan by Luca Calderone via Unsplash
El Nido Palawan by Luca Calderone via Unsplash – New Philippine Tourism Tagline

The new Tourism Secretary Ramon Jimenez said that the new promotional slogan is Probably the most unusual Philippine tourism history campaign.

The new video and photo promotional materials show how fun it is to be in the Philippines. Showing statements like Commuting More fun in the Philippines, Getting upstairs is more fun in the Philippines, and Status updates are more fun in the Philippines.

The Filipinos are already known worldwide to be one of the happiest and warmest people on earth. The campaign hopes to enjoin the whole country in creating a positive buzz of the tagline inviting more foreign and local tourists to book airline tickets and discover the Philippines and its natural wonders.

As the international campaign is underway, the DOT is developing a national initiative under ‘#1FORFUN’ to rally the nation. Check out their new DOT campaign website It’s more fun in the Philippines on Facebook.

Read: Tourism Slogans For Every Country In The World [Updated 2021]

Written by Melo Villareal

Melo Villareal is the Online Publisher of He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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