It’s more fun in the Philippines – Philippine Department of Tourism’s new Tagline


Why do you want to come to the Philippines and Why should I go to the Philippines? This is probably a common question that you may hear from a foreigner when you invite them to visit the country. Now you can easily answer that question by simply saying… because “It’s more fun in the Philippines”. Department of tourism in partnership with BBDO Guerrero have come up with the new tourism slogan – It’s more fun in the Philippines. Tourism Secretary Ramon Jimenez Jr. said during the event that they “want the world not to watch but to participate” in the new campaign.

have fun in the philippines
It’s More Fun in the Philippines Campaign Logo

More like “More than the Usual” Campaign which was launched in 2001 by the former DOT Secretary Dick Gordon, “It’s more fun in the Philippines” campaign is equally convincing for me. Do you wonder why? Both campaigns was conceptualized by BDO Guererro Philippines – an advertising agency appointed in December after an exhaustive pitch overseen personally by Secretary Jimenez himself and approved by the President and members of the Cabinet.

Bike Rides in Ifugao
Bike Rides in Ifugao

“Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it’s the Filipinos that will complete your vacation and will make your holiday unforgettable,” says the new Tourism Secretary, Ramon Jimenez, Jr.

philippines tourism tagline
Getting Upstairs is More fun in the Philippines

Related Posts
1 of 3

Boracay is just another ordinary island if you remove Filipinos in Boracay! Why because Filipinos are the ones making Boracay Fun and enjoyable. The new tourism campaigns focus is the country’s core strength, the campaign singles out what no other destination can offer – and that is the Filipino people.

philippines tourism slogan
Status Updates is more fun in the Philippines

For example, the Lonely Planet guidebook calls Filipinos ‘among the most easygoing and ebullient people anywhere.’

more fun in the philippines campaign tourism
New Philippine Tourism Tagline

The new Tourism Secretary Ramon Jimenez said that the new promotional slogan is Probably the most unusual campaign in Philippine Tourism History.

In the new video and photo promotional materials, it shows how fun it is to be in the Philippines. Showing statements like Commuting More fun in the Philippines, Getting upstairs is more fun the Philippines and Status updates are more fun in the Philippines.

The Filipinos are already known around the world to be one of the happiest and warmest people on earth. The campaign hopes to enjoin the whole country in creating positive buzz of the tagline inviting more foreign and local tourists to book airline tickets and discover Philippines and its natural wonders.

As the international campaign is underway, the DOT is also developing a national initiative under the line ‘#1FORFUN’ to rally the nation. Checkout their new DOT campaign website  > It’s more fun in the Philippines on Facebook.