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It’s definitely more fun in the Philippines with Jollibee’s The Happy Filipino promo!

Jollibee, in partnership with the Department of Tourism (DOT), gives adventure-loving Pinoys a chance to visit a local tourist destination with The Happy Filipino’s Be Like Bogart promo.

Bogart - The Happy Filipino
Bogart the Explorer – The Happy Filipino

To join, contestants must simply submit a photo inspired by Bogart the Explorer’s The Happy Filipino videos, which can be viewed on The Happy Filipino website ( and YouTube. Participants must complete either of the two (2) phrases—(a) “I am a Happy Filipino because” or “It’s more fun in the Philippines because” — through the photo featuring a tourist destination, activity, or festival in the Philippines.

Submit this, together with another photo of you with any of your favorite Jollibee treats or shot in any Jollibee store, to [email protected] The winning entry will get a free trip with hotel accommodation to a local destination (terms and conditions apply).

The Happy Filipino is a tourism initiative led by Jollibee and the DOT that aims to support the It’s More Fun in the Philippines campaign. It highlights the many Philippine places to visit, activities to experience and the reasons why the Filipino people make the Philippines one of the happiest and most fun countries in the world.

The Happy Filipino contest runs until January 18, 2013. For more details, visit the

Written by Melo Villareal

Melo Villareal is the Online Publisher of He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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