Melo Villareal
First Hospitality CGSP Work Shop Held by Asia World Hospitality for HRM Students in Iloilo City
Asia World Hospitality recently held a three-day workshop on hospitality for Hotel and Restaurant Management / HRM students in Iloilo City. The event was held at the PHINMA Education- University of Iloilo and targeted fourth year HRM students.
The workshop was meant to be an entry-level approach to the field and was intended for the university’s 27 senior HRM students. The workshop targeted educators, students, as well as industry practitioners.
Asia World Hospitality believes in delivering only first class service to guests and diners. The institution believes that five-star service should start with employees. It acknowledged that service has become more important in such a tough and competitive industry. Asia World Hospitality stressed that excellent guest service should not be considered by commercial establishments as an expense. It should be seen as an investment, they said, since satisfied guests statistically spend more and stay loyal for a longer period of time.
During the workshop, the speakers and resource persons applied the American Hotel and Lodging Educational Institute (AHLEI) principles. It aimed to educate, develop, as well as certify the participants. The delegates were taught not just the best practices in the industry, but also learn from actual scenarios from the AHLEI programs.
Facilitators introduced the students to the rubrics and basic tools used in the industry’s work environments. Here, the participants were able to learn from practical examples which they can and most probably will encounter in the field. Apart from the rubrics and tools, delegates also mastered the seven elements of Guest Service Gold, namely: are authenticity, intuition, empathy, champion, delight, delivery and initiative.
According to experts, these elements are beneficial for students and teachers and can be applied to their everyday dealings with people from all walks of life. The Guest Service Gold program was designed to creating service-oriented line level employees. They are to be trained in different methods and techniques so they can engage their guests and offer memorable customer experience. The core components of Guest Service Gold include training, employee certification, and property certification.
A student or teacher who has completed the course can then apply it to different industries, namely: restaurants, hotels, retail outlets and can be implemented in the academic and professional environments. To know more about Asia World Hospitality’s upcoming events, you may log on to asiaworldhospitality.com. You may also email them at i[email protected] or call on 63 2 5567994 or +63917 523 2128.
