Asia and the Pacific region are filled with new budget airlines, but the honor of the third best budget airline was reserved for the Philippines own Cebu Pacific. Cebu Pacific is the largest national Philippines airline (in the lingo ‘flag carrier’) and the readers of Smart Travel Asia voted it in the top tier of the rankings for 2011 in the Best in Travel Poll.
Cebu Pacific Budget Airline
The 3rd seat is an improvement over last year when Cebu Pacific was ranked 4th by the same reader survey. In this year’s poll, Cebu Pacific bested SpiceJet, IndiGo and Tiger Airways. Smart Travel Asia, which for those who aren’t familiar is the regions largest online magazine with more than one million readers holds the annual poll to see what people’s experience with travel in Asia is and how it ranks. According to the magazine, it’s readers selected from thousands of possible choices in Asia and the poll is “based on substantial hands-on travel experience, word-of-mouth at dinnertime chats, as well as an idea of the brand drawn from advertising and editorial exposure in the media, a great deal of this online.”
The poll was taken over three months. Demographics for those who participated showed that they took approximately 15.75 flights over the previous year and showed household incomes $150,000. Those polled were primarily in the Asia Pacific region (60%) but with substantial percentages of 20% each from the USA or the UK and Europe.
When asked how they felt about the prestigious honor, Cebu Pacific’s vice president for marketing and distribution – Candice Iyog said that winning the award feels great since it means that the hard work they are doing is being recognized by those who travel. “Recognition from the online global travel community inspires us to continue doing what we do best: offer the lowest year-round fares, most extensive route network, and service with a smile.”
Iyog said that Cebu Pacific will be at the Philippine Travel Mart at the SMX Convention Center and elsewhere in the Philippines offering the ‘ lowest fares in all the markets we fly to.’
Cebu Pacific has a young fleet that averages 3.5 years and consists of 10 Airus 319, 15 Airbus A320’s, and 8 ATR-72 500’s. Over the next decade they will upgrade the fleet (which is already one of the most modern in the world) with 23 new Airbus A320’s, 30 Airbus A 321’s, and several aircraft on operating leases. Looks like Cebu Pacific wants to keep moving up the ranks!