Filipino pop phenomenon BINI is the new face of Payless
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BINI Joins Payless Instant Noodles in Bringing Wais and Exciting “Sakto” Moments

Pancit canton is a cherished dish for Filipinos, suitable for any occasion or setting. Whether it’s served as a filling meal or a tasty midday snack, few dishes provide the same comfort. Payless delivers this experience through its Xtra Big and Sakto Pancit Canton products, along with other instant noodle options.

Filipino pop phenomenon BINI is the new face of Payless

Filipino pop phenomenon BINI is the new face of Payless

BINI, the newest brand ambassadors for Payless Instant Noodles, shares a beloved experience with many Filipinos through pancit canton, a dish that holds a special place in our hearts.

Dubbed as the nation’s girl group, the eight talented young women have many meaningful memories of eating pancit canton during the early days of their careers. From training in workshops to becoming a worldwide P-pop sensation, pancit canton has always been BINI’s go-to meal and snack.  “Going back home after performing, we only have time for quick meals. That’s why our choice will always be pancit canton. As spicy food lovers, Payless Sakto Xtra Hot, is a top pick,” said Gwen.

Becoming a girl group and meeting seven sisters have marked pivotal moments for BINI, evoking a sense of everything falling into place. Aiah and Jhoanna describe their time as members as their favorite ‘sakto’ moments, emphasizing that the timing of their meeting to form BINI feels perfectly right.

“It might be cheesy, but being with the group just feels right, and I wouldn’t trade it with anything,” Aiah added. Stacey and Sheena also echoed this sentiment, in which they proudly call their fellow members their “small family.”

Being in the spotlight has also taught BINI a lot about being “wais,” especially considering their busy schedules. “Our schedules are very busy, so I always make sure that I have a to-do list to keep everything on track. I think all of us girls have that too!” said Colet.

All smiles and fun as 8-member girl group BINI poses for the camera during their shoot with their Payless family
All smiles and fun as 8-member girl group BINI poses for the camera during their shoot with their Payless family

On finding the sakto and wais choice in Payless Instant Noodles

In a lot of ways, that sakto feeling can be found in a plate of Payless Sakto Pancit Canton after a long day of working. During their downtime, the BINI girls also like to bond over movies and TV shows together, with their favorite snack on the side.

“I like multitasking while watching my favorite shows, so I always have a snack on the side, like pancit canton, to keep myself busy,” said Mikha. Maloi added that Payless Sakto’s flavors “makes [our free time] complete.”

As the newest brand ambassadors, BINI couldn’t help but be grateful for the opportunity. “As a group of pancit canton lovers, it’s a huge honor to be a part of the Payless Instant Noodles family. We are excited for fans to listen to our new jingle and try the new Payless Sakto Pancit Canton flavors (Kalamansi and Xtra Hot),” said Jhoanna.

The nation’s girl group surely knows their wais and sakto moments. With Payless Sakto Pancit Canton, they are creating fun memories each time they’re together as they continue to take the nation by storm with their hit songs.

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Read: 15 of the Best Regional Pancit Noodle Dishes in the Philippines

Written by Melo Villareal

Melo Villareal is the Online Publisher of Outoftownblog.com. He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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