Experience a whole new way of drinking tea with an icy-smooth texture of Teavana Frozen Teas
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Starbucks released their modern tea experience brand in Asia for the first time last year. After the success of the Starbucks® Teavana® release, Starbucks announced the introduction of the new Starbucks® Teavana® Frozen Teas. These new line of drinks are refreshing and icy-smooth handcrafted beverages which combine the finest Teavana® teas and the botanical blends made of premium ingredients such as pomegranate pearls and Kyoho grapes from Yamanashi Prefecture of Japan. The new Starbucks® Teavana® Frozen Teas will be available only for a limited time starting September 12.
Starbucks Philippines’ head of marketing, Keith Cole, said: “We want our customers to experience tea like they’ve never imagined. Drawing our inspiration from a love of tea in Asia and from popular new flavors. This year, Starbucks takes innovation in flavors and texture to the next level with a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.”
The new Starbucks® Teavana® Frozen Teas are developed exclusively for customers across Asia. They are developed to give drinkers a sophisticated and modern tea experience. Starbucks is committed in continuously remain Teavana as a strong growth driver for the brand.
With the commitment of growing the interest in frozen beverages, the global food and drink analyst of Mintel, the global marketing intelligence agency that follows the food and beverage trends in Asia said: “Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products. Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices.”
Starbucks® Teavana® Frozen Teas is packed with antioxidants and is icy and refreshing. It will be available in two different flavors and can also be ordered as Iced Shaken:
Starbucks Teavana Frozen Hibiscus Tea with Pomegranate Pearls
This is a refreshing beverage combining the floral notes of rose hotels and hibiscus flowers plus the tropical flavors of mango and papaya. It is also enhanced with hints of lemongrass and cinnamon. The beverage is topped with glistening and jewel-like pearls of pomegranate juice that will burst on your tongue.
The different combination of hibiscus flowers, tropical mango, and papaya plus the hints of lemongrass and cinnamon makes up this signature Starbucks® Teavana® Frozen Hibiscus Tea. The pomegranata pearls also compliment the tea and the light tart and sweet flavor of real juice from Pomegranate fruits.
Starbucks® Teavana® Frozen Chamomile Tea with Kyoho Grape and Aloe
Another Starbucks® Teavana® Frozen Tea flavor is the soothing chamomile tea blended with aloe cubes and honeyed white grapes that delivers a cool and lightly sweet taste. This drink is also generously topped with skinned and pitted whole Kyoto “Giant mountain” grapes. The Kyoto grapes are popular variety from Japan which have distinct sweetness plus generous size.
This Signature Chamomile tea with whole Kyoho grapes also deliver a visual and textural distinction. The beverage’s honey white grape puree with bits of aloe with cool, sweet, and refreshing flavor.
As a special treat for Starbucks Card holders, you can enjoy the new Starbucks® Teavana Frozen Teas before its official release. Card holders just need to pay the full amount of the beverages using their Starbucks Cards starting September 9 to 11. These beverages are available for only 150 for tall drinks, 165 for Grande drinks, and 180 for Venti drinks.
For more information about the new Starbucks® Teavana® Frozen Teas and other promotions, visit Starbuck’s official website at www.starbucks.ph.
Starbucks Coffee Company has been committed since 1971 to ethically source and roast high-quality Arabica coffee. With their different stores around the world, Starbucks is the premier roaster and retailer of specialty coffee all over the world. Through Starbucks’ unwavering commitment to excellence and their guiding principles, the company is brings the unique Starbucks Experience to all customers for every cup. To share the experience, visit one of their stores or check their website online at www.starbucks.ph.