The Philippine Department of Tourism teamed up with Jollibee in attracting tourists to explore the country. Earlier today, the Department of Tourism (DOT) and Jollibee Corporation signed a memorandum of understanding (MOU) which formalized their partnership in the tourism campaign, “It’s more fun in the Philippines.”
Department of Tourism Secretary Ramon Jimenez
As part of the partnership, The Department of Tourism will provide general tourism training to the stores frontliners in select branches located in close proximity to the country’s tourist spots.
“Jollibee is one of the country’s most iconic brands, which have helped define the Filipino way of life and culture. Its wide network of stores across the country is seen to help boost the DOT in amplifying our tourism initiatives,” said Tourism Secretary Ramon Jimenez.
For their part, the number one fastfood chain in the country will designate a strategic section in its selected branches for tourist information maps to be provided by the DOT.
Also present in the event is the popular Bogart the Explorer who recently teamed up with Jollibee by showcasing the beauty of the country via Youtube which effectively tells us why It’s More Fun to Travel in the Philippines.
According to Jose Miñana, president of Jollibee Philippines, they are honored to work with the Tourism department and that this is their way of helping promote the country’s tourism.
“We are proud to be given the opportunity to help and promote the tourism campaign of the country,” he said.
Miñana added, “We also believe that we can ably support this campaign given the fact that Jollibee has the same characteristics of Filipinos such as happiness, hospitality, and friendliness that make travelling in the Philippines more fun.”
On the other hand, Jimenez is hoping that the agreement with the food company would also encourage other private sector companies to work with them in promoting tourism.
“With a brand close to the hearts of the Pinoy’s supporting the campaign, we hope to encourage more people to take an active role and be a part of this exciting and fun endeavor for the tourism industry,” he said.
It’s more fun in the Philippines, is the government’s latest tourism campaign, which aims to attract more visitors to the country by highlighting the country’s diverse product offerings and Filipino people that truly make it a more fun destination. Source (PNA)