Habitat and Minka collaborate for a common purpose

“Minka” a South American term meaning “collaborating together for a common purpose” is now starting to be the trendy byword amongst the health-conscious market with its advocacy of being known not just as an ordinary toothbrush, but spearheading a so-called “toothbrush movement” .

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(from left to right) Anthony Fernandez, Habitat’s Online Fundraising Officer; Jonah Marie Chipeco, Habitat’s Mass Marketing Manager; Mark Rivera, Minka’s Managing Director; Xrell Nikki Mallonga, Minka’s Director of Operations; Charlie Ayco, Habitat’s CEO and Managing Director; Yvonne Lih, Habitat’s Chief Marketing Officer; and Luisito Baclagon, Mass Market Development Head.

In a groundbreaking partnership, Minka Toothbrushes, which are available at all Healthy Options stores nationwide, have partnered with Habitat for Humanity Philippines in its ongoing social advocacy campaign.

For every sale of a Minka Toothbrush at Healthy Options, 10% of its sales will go towards ongoing projects by Habitat, particularly its water, sanitation and hygiene (WASH) program. The Minka Toothbrush packaging will also include Habitat’s logo, to further promote its advocacy and awareness to socially conscious customers.

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Minka toothbrush

Minka Toothbrushes, incidentally, are biodegradable bamboo toothbrushes, that are environmentally-friendly.

“At Habitat, we believe sanitation and health are improved when you provide a family with decent housing, tying hand-in-hand with Minka’s vision to raise worldwide awareness on sustainability and health,” said Charlie Ayco, CEO and Managing Director of Habitat.

Minka also plans to produce a biodegradable soap in line the WASH program and the Toothbrush Movement.

“Partnering with an organization which aims to improve livelihood across the world, strengthens both Minka’s and Habitat’s collaborated work towards a global, unified goal,” said Ayco.

Habitat for Humanity Philippines (HFHP) is a non-profit organization that serves Filipino families in need of decent homes. We bring together partners who share the same vision of transforming lives through building responsible and sustainable communities. Established in 1988, HFHP is a country affiliate of Habitat for Humanity International based in Georgia, USA. For 25 years, HFHP has served over 60,000 families throughout the country. HFHP envisions that every Filipino family has a decent place to live. Visit www.habitat.org.ph or www.facebook.com/habitatphilippines for more details.

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