Etihad Airways has revealed its new First Class amenity kits
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In an aim to provide unparalleled, first-class experiences to its guests, Etihad Airways has partnered with leading skin care and fashion brands in coming up with new First Class amenity kits.
The company teamed up with Omorovicza, a renowned Hungarian skincare brand, along with Christian Lacroix, a famous fashion designer.
Etihad Airways plans to first introduce the attractive new kits on its Airbus A380 flights between Abu Dhabi and New York, London, Melbourne, Sydney, and Mumbai. It will then go fleet-wide in the first months of 2017.
Airline’s Commitment To First Class Travel
The airline’s Vice President for Guest Experience, Calum Laming, said that the new bags “perfectly balance fashion and style with beauty and wellbeing.”
“By forging partnerships with these two innovative lifestyle brands, we are once again able to demonstrate Etihad Airways’ continuous commitment to First Class travel,” she said, “and to providing unparalleled experiences at every phase of our guest’s journey with us.”
First Class Amenity Bags
Christian Lacroix’s Chief Executive Officer Nicolas Topiol, in the meantime, said that the company is proud to team up with the airline in making First Class amenity bags possible.
“Etihad Airways’ position as a leading global airline is a wonderful complement to the House of Christian Lacroix,” he added.
It is worth mentioning that the female and male embossed bags are available in two color options – plum for women and grey for men. New kits in burgundy for women and black for men are currently in the works intended for the “second phase.” These bags’ elegance echoes the First Class service of Etihad Airways.
The bags have two varieties for both female and male guests. These include the debossed fold over bags for ladies and a convertible flat case and a wash bag for men. The bag for men can be used buttoned down as a wash bag. It can also serve as storage for tablet devices when the bag is opened flat. Meanwhile, the women’s bag is aimed to be used as a chic clutch.
Items By Omorovicza
Specially selected from Omorovicza’s Gold collection, the kits are crammed with four rejuvenating and anti-ageing products. The inflammatory gold “in luxurious creams, serums, oils and scrubs” helps in strengthening mature skin and in healing micro-damage. On top of that, the product is also said to be beneficial in achieving utmost result with only pure ingredients – this means that it does not contain damaging agents.
First Class guest can expect these items from the brand in the washrooms:
• A face and hand wash that hydrates and cleanses the skin
• A Queen Hungary face mist that stimulates and refreshes the skin
• A hand lotion that is lightly scented
Meanwhile, these are the in-flight essential products offered to guests:
• A facial moisturiser with cooling gel-cream
• A lip balm
• A hand treatment that is lightly scented
• A cleansing wipe
These items are likewise included in the kits:
• A comb
• Ear plugs
• A care pack that contains ear buds, cotton pads plus an emery board
• A sleeping pack that consist of eyeshades and comfy socks
• A dental pack
• A relax pack that contains pulse point oil and pillow mist
• Shaving kit for male guests
Stephen de Heinrich de Omorovicza, the brand’s CEO and founder, is delighted that Etihad Airways has picked the company’s products for its new First Class amenities.
“[W]e look forward to forging a strong and successful collaboration with an airline for which we have the utmost admiration, and whose vision we respect and appreciate,” he said.
About Etihad Aviation Group
Etihad Aviation Group (EAG) is a diversified global aviation and travel group comprising four business divisions – Etihad Airways, the national airline of the United Arab Emirates, Etihad Engineering, Hala Group and Airline Equity Partners. The group has minority investments in seven airlines: airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional.
From its Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve, 117 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 122 Airbus and Boeing aircraft, with 204 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s. For more information, please visit: www.etihad.com