Don Quijote: Japan’s Popular Discount Retailer Plans to Open in the Philippines

Don Quijote in Akihabara photo by Kuha455405 via Wikipedia CC
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As part of the Asian expansion, Don Quijote to open a branch in the Philippines?

Manila, Philippines — As Japanese discount store chain, Don Quijote opened its shopping complex in Bangkok, Thailand as part of its wave of Asian expansion, the business giant aims of possibly opening a branch in the Philippines.

Don Quijote discount chain store in Tokyo
Don Quijote discount chain store in Tokyo

In a report by Nikkei Asia Review, the president and CEO of chain operator Pan Pacific International Holdings Koji Ohara said there are plans of opening a store in the Philippines as part of their Asian expansion.

Pikachu in Don Quijote Osaka
Pikachu in Don Quijote Osaka

The Donki Mall Thonglor is located in an upscale residential area of Bangkok which initially houses 34 tenants, anchored by Pan Pacific’s Don Don Donki discount store brand. Ohara anticipated $18 million in annual sales at Thailand’s first Don Don Donki.

“Thailand is the most marketable country in Southeast Asia. We will continue to explore opening multiple stores here,” Takao Yasuda, founding chairman and supreme advisor at Pan Pacific, said.

Don Quijote store, popularly known as Donki which has over 300 branches all over Japan, also has branches in Singapore, Hong Kong, and Hawaii.

Don Quijote is a discount chain store that carries a wide range of products, from basic groceries to electronics to clothing.

It opened its first store in Suginami, Tokyo in September 1980 under its original name, Just Co. Originally a retail store, Just Co. quickly switched to wholesale in 1982.

Don Quijote in Akihabara photo by Kuha455405 via Wikipedia CC
Don Quijote in Akihabara photo by Kuha455405 via Wikipedia CC

The company opened its first “Don Quijote” named store in Fuchu, Tokyo in March 1989. With the name change, the store also changed its primary business from wholesale to retail. It was not until 1995, six years later, that Just Co. followed suit and it changed its corporate name to Don Quijote Co., Ltd as well. In June 1998, the company was listed on the Tokyo Stock Exchange.

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