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Don Papa Rum Takes You To A Fantasy World For Their 10th Year Anniversary

Sugarlandia Creatures

Have you ever been to Sugarlandia?

To commemorate its 10th year in the market, the Philippine Premium Single Island Rum Don Papa Rum takes you to a fantasy world called Sugarlandia inside the artwork on the label of its bottle in a new animation video made in Hedcut style.


The tablescape was inspired by Sugarlandia
The tablescape was inspired by Sugarlandia.

This video was launched this January 2023 at a dinner where we, the brand’s friends, and family celebrated Don Papa’s anniversary. The special four-hands dinner was held in Xception, Makati City. The room was adorned with flora and fauna from Sugarlandia, along with the Sugarlandia creatures dancing to entertain and complete the vibe of the celebration. While waiting, the guests enjoyed delicious cocktails made, of course, of Don Papa Rum.

Chef Cyrus Todiwala and Chef Patrick Go
Chef Cyrus Todiwala and Chef Patrick Go

Another highlight of this gathering are the chefs of the dinner, Cyrus Todiwala of Café Spice Namaste and Patrick Go of Your Local. The menu melded Philippine and Negrense flavors from Chef Patrick together with the Asian and international touches from Chef Cyrus, showcasing where the brand came from as well as how far its reach has gone all over the world.

While every food served on our plate was a star to the tastebuds because of the world-class touch, I was delighted with the newly-debuted Don Papa cocktail called Sampinit Sour, created by Aaron Goodall, the brand’s Manila-based Cocktail Maestro. When we think of Philippine fruits, we often think of mangoes, calamansi, coconuts, and other tropical fruits. But a lesser-known seasonal berry is also found here; the sampinit, a Philippine wild raspberry which I only learned because of this event!

The Sampinit Sour
The Sampinit Sour

Much like the hidden nature of the Sugarlandia is Calling video, the Sampinit Sour highlights a flavor not often thought of when thinking about the Philippines. Together with Don Papa Rum creates a refreshingly crisp cocktail, perfect for a summer’s eve.

Sugarlandia Creatures
Sugarlandia Creatures

Don Papa Rum has come far, from a local brand launched in the Philippines 10 years ago to now a well-loved premium rum present in more than 30 countries. Be on the lookout for what Don Papa Rum has in store this 2023.

Experience Sugarlandia by grabbing a bottle of Don Papa Rum in any of their partner retailers: S&R, Kultura, Ralph’s Wines & Spirits,, and more.

Visit Don Papa Rum on Facebook.

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Written by Desa Tayting

Desa Tayting is a 20-something freelance writer and social media manager based in Manila. She tells stories through words and photos as fueled by coffee and travels.

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