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Cebu Pacific pursues sustainability initiatives despite pandemic

Cebu Pacific pursues sustainability initiatives despite pandemic Photo by Noah Buscher via Unsplash

Operates youngest, the most fuel-efficient jet fleet in the PH

Team out of Town Hub ( – Cebu Pacific, the Philippines ’ leading carrier, continues to innovate in line with its sustainability initiatives that it started long before the COVID-19 outbreak wounded global economies.

Cebu Pacific RPC4125
Cebu Pacific RPC4125

Physical and social distancing norms pushed the use of digital technologies. Cebu Pacific, which had started its digital pivot even before the health crisis hit, responded by accelerating its digital transformation.

Major innovations were put in place since the lockdown happened: enhancement of the “Manage Booking” portal for any flight booking changes and self-service updating of passenger information; contactless flight procedures; and Charlie, the chatbot who answers customer concerns.

“Cebu Pacific has been providing affordable, safe, and reliable flights to our customers since 1996. We have ensured the sustainability of our operations by prioritizing the welfare of our employees and customers even before the pandemic. We will continue to offer quality service to the Filipino people, promote environmental stewardship, and support communities in the years to come,” said Alex Reyes, Cebu Pacific’s Chief Strategy Officer.

The company continues to reduce its negative impact on the environment. Cebu Pacific flights now use sustainable alternatives to replace single-use plastic spoons, forks, and stirrers.

In line with its sustainability moves, Cebu Pacific has received two new eco-planes this year. These new planes can carry more people and yet consume less fuel, which enables a significant reduction in carbon emissions. CEB has the youngest, quietest, and most fuel-efficient jet fleet in the country.

Cebu Pacific partnered with UNICEF, the Department of Social Welfare and Development, and World Vision for various relief efforts as part of its drive to uplift communities.

Last year, Cebu Pacific raised various funds: more than Php 4 million for UNICEF’s Change for Good Program, which collects spare currency from passengers for the benefit of vulnerable children; Ph2.4 million worth of flights for frontliners of its partner organizations under the Points for Good Campaign; and over P1.3M worth of food supplies for those who were stranded in different locations in the country, during the first waves of community quarantines.

Cebu Pacific pursues sustainability initiatives despite pandemic Photo by Noah Buscher via Unsplash
Cebu Pacific pursues sustainability initiatives despite pandemic Photo by Noah Buscher via Unsplash

The drive to safeguard the well-being of its employees further intensified during the pandemic. Employees were given access to health monitoring tools, COVID-19 support, and physical and mental wellness programs.

As part of the JG Summit Group, Cebu Pacific has committed to securing enough vaccines for every employee and their dependents because vaccination is an important step in protecting its people and their families.

Cebu Pacific also fully supported the government’s health and safety initiatives by transporting personal protective equipment (PPE), essential cargo, and COVID vaccines to provinces within the airline’s reach.

For more information, visit to view its 2020 Sustainability Report.

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Also read: Top 10 Spots For Company Outing And Team Building Activities Near Metro Manila.

Written by Melo Villareal

Melo Villareal is the Online Publisher of He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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