Team Out of Town Hub (www.outoftownblog.com) – In the midst of the Covid-19 pandemic and the competitive market, leading homegrown brand Bo’s Coffee is celebrating its 25th year with the rollout of new exciting products and continuing expansion both here and abroad.
For its silver year, the local café chain is returning to its roots by helping uplift the coffee farm communities. For every purchase of beans from Bo’s Coffee Philippine Coffee Origins line, 10% of the proceeds will go to their adopted farm in Atok, Benguet.
It also released its new peanut brittle-inspired drink, the Caramel Crunch Froccino, which contains a blast of espresso mixed with chocolate and caramel flavors, whipped cream, caramel syrup, and rice crispies for texture. The drink is available until August 15.
Bo’s Coffee also recently launched their Cakes in Tubs, available in Carrot Cake, Deluxe Chocolate Cake, and Burnt Cheesecake flavors.
Customers can also enjoy the classic Kapeng Barako in whole Coffee Beans and Single Drip Coffee.
A brainchild of Cebu-based entrepreneur Steve Benitez, he was inspired by his foreign travels to build a cafe chain that would promote world-class Filipino coffee, while supporting countryside farmers and their communities.
Over the last 25 years, that dream has become a reality, beginning with a single store in the heart of Cebu City. Alongside passionate franchisees, Bo’s expanded rapidly across the archipelago and currently operates over 100 stores, making it the country’s largest homegrown brand.
With a proven recipe for success, the chain has also expanded globally, starting with a café in Doha, Qatar in the Middle East, where there is a strong presence of overseas Filipino workers.
With its growth, so has its positive impact on the lives of its partners, particularly the farmers who have received the fair trade they deserve as their beans have been well patronized and recognized. Bo’s Coffee has also championed startup businesses and social enterprises by selling farm merchandise and food in its stores.
A forward-looking enterprise, it has been innovating in the coffee space even before the pandemic with its online ordering platform called “Bo’s Coffee Order Ahead” on Facebook Messenger. This allowed customers to skip the queue, pay online and pick up their orders from a nearby store or have them delivered home.
Aside from convenience, the brand also wanted to make quality and affordable coffee accessible to more drinkers. In mid-2020, it launched its first digital coffee service, Bo’s Coffee Daily, as a new way for customers to enjoy the barista experience. With its fresh and bold flavors of creamy brown iced coffee and sweet and cheesy concoctions, the new brand quickly delighted customers.
The chain also unveiled two more digital brands, Urbanica Milk Coffee and S’Wich, in partnership with Foodpanda. With the digital transformation strategy, Bo’s Coffee ensures that their beans and baked goods are available nationwide through their website.
As Bo’s Coffee journeys to its next 25 years, it will continue to put more cups of gourmet indigenous brew in the hands of more Filipinos and support coffee growers and social enterprises.
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