Melo Villareal
Meet the World’s First: AirAsia’s New and Better Freedom Flyer Program
The world’s best low-cost airline, AirAsia, released the world’s first Freedom Flyer Programme which aims to make it faster, easier, and better for their loyal guests to earn AirAsia BIG points.
Their new and better loyalty program which is powered by AirAsia BIG Loyalty is based on the airline’s unique membership status system. This is determined by how often their guests fly using AirAsia. The more they fly with the airline, the faster they will earn BIG points, regardless how much they pay for the fares.
The four-status system starts with Red status. This is for guests who fly 13 or fewer one-way short-haul flights in 12 months. If they acquire more than 13 flights, the status will move to Gold and Platinum. Black is those who fly 50 or more times with AirAsia.
For every Php 125 spent, Red members can earn up to 20 BIG Points, up to 40 for Gold, up to 70 for Platinum, and up to 120 for Black members.
Long-haul and fly-thru flights are counted as two one-way short-haul flights for status calculation purposes, making these flights doubly rewarding for guests to fly with AirAsia.
AirAsia Group CEO Tan Sri Tony Fernandes, AirAsia X Group CEO Datuk Kamarudin Meranun, and AirAsia BIG Loyalty CEO Dato’ Eddy Leong, launched the Freedom Flyer Programme last Friday, September 8 at AirAsia’s RedQ in Sepang, Malaysia.
Also present in the launching were AirAsia Malaysia CEO Aireen Omar, AirAsia X Malaysia CEO Benyamin Ismail, AirAsia India CEO Amar Abrol, AirAsia Group Chief Commercial Officer Siegtraund Teh, AirAsia President of China Kathleen Tan, and AirAsia Philippines CEO Captain Dexter Comendador.
AirAsia Co-Founder as well as AirAsia Group CEO Tan Sri Tony Fernandes said, “I am pleased to introduce the world’s first Freedom Flyer Programme. AirAsia is about freedom. When my partner Datuk Kamarudin and I started AirAsia, we dreamed of democratising air travel so flying would no longer be a luxury only a few could enjoy. We wanted to give everyone the freedom to fly. This new and improved loyalty programme is the latest in our continuing quest to give our guests the freedom to live the rewarding life they’ve always dreamed of.”
On the other hand, AirAsia Co-Founder and AirAsia X Group CEO Datuk Kamarudin Meranun said, “This is our way of saying thank you to our loyal guests for flying with us. By making AirAsia X the airline of choice for long-haul travel, our guests can achieve top status in the Freedom Flyer Programme twice as fast and enjoy abundant rewards and privileges while exploring our network, which stretches from Japan to Australia and the Middle East, all the way to Hawaii.”
Meanwhile, AirAsia BIG Loyalty CEO Data’ Eddy Leong said, “Our Freedom Flyer Programme is the first of its kind in the world that is designed specifically for everyone. No matter who you are and what you do, our Freedom Flyer Programme is our way of saying thank you for making AirAsia great. This is for you.”
To know more about the Freedom Flyer Programme or to register for it, visit the upgraded AirAsia BIG Loyalty website at www.airasiabig.com or you may also download the AirAsia BIG Loyalty mobile app. Existing members can check their new membership status using the mobile app.
About AirAsia
AirAsia, the leading and largest low-cost carrier in Asia by passengers carried services an extensive network of more than 120 destinations. Since starting operations in 2001, AirAsia has carried more than 400 million guests and grown its fleet from just two aircraft to over 200. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand and the Philippines as well as India and Japan, servicing a network stretching across Asia, Australia and New Zealand, the Middle East and the US. AirAsia has been named the World’s Best Low-Cost Airline at the annual Skytrax World Airline Awards nine times in a row from 2009 to 2017. AirAsia was also awarded World’s Leading Low-Cost Airline for the fourth consecutive year at the 2016 World Travel Awards, where it beat a field of full-service carriers to become the first ever low-cost carrier to win World’s Leading Inflight Service.
About AirAsia BIG Loyalty
AirAsia BIG Loyalty was established in November 2011 and is owned and operated by Think BIG Digital Sdn Bhd, a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. BIG Loyalty allows its members to earn BIG Points on AirAsia flights as well as participating hotels and retail, e-commerce, travel and lifestyle partners within the region and makes all seats redeemable by utilising BIG Points. Other member-exclusive privileges include 24-hour priority booking for all AirAsia sales. AirAsia BIG Loyalty was named Loyalty Programme of the Year in 2016 and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing and Best Use of Social at The Loyalty and Engagement Awards 2016.
