Palawan partners with AirAsia Philippines in “World’s Best Island” campaign

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The World’s Best Island teamed up with World’s Best Low-Cost Airline.

Palawan government together with the Palawan Tourism Council (PTC) and AirAsia Philippines signed a Memorandum of Understanding (MoU) regarding the “World’s Best Island” campaign at the Provincial Capitol Building last March 4.

Palawan and AirAsia signing of Memoradum of Understanding
Palawan and AirAsia officers during the signing of Memoradum of Understanding in Puerto Princesa  (From Left, Atty Joy Caneba, Palawan Governor Jose Alvarez and Palawan Tourism Council Deborah Tan)

The event was attended by Palawan Governor Jose Alvarez, President of Palawan Tourism Council Deborah Tan, AirAsia CEO Atty. Joy Caneba, friends from the online and print media, USAID-COMPETE and private sectors.

The “World’s Best Island” campaign is enthused on the awarding of Conde Nast Traveler’s Readers’ Choice Award to Palawan as 2014’s World’s Best Island. The island beat out the likes of Bora Bora in French Polynesia, Maui in Hawaii, and Bali in Indonesia.

AirAsia Team with Media at The Beach Shack in El Nido
AirAsia Team with Media at The Beach Shack in El Nido

In the partnership understanding, the provincial government affirmed to expand Palawan’s tourism possibilities by solidifying its tourism products, services and activities.

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Lunch in Dibuluan Island in El Nido Palawan
Lunch in Dibuluan Island in El Nido Palawan

The objective of the operation is for the provincial government, PTC and AirAsia Philippines to work together to bring around 1.4 million tourist arrivals by 2016 to Palawan.

Coron Palawan
Rock Formation in Coron

PTC and AirAsia Philippines will aid in the advocacy by effusively supporting and collaborating with the government for the execution of the Palawan Tourism Action Plan and Campaign.

Our Kubo Inspired Rooms in Blue Palawan Resort
Our Kubo Inspired Rooms in Blue Palawan Resort

In lieu with this, the PTC agreed to coordinate between the province and tourism stakeholders in Palawan, as well as host the guests during the familiarization tours to endorse the province’s celebrated destinations.

Snacks in Ipil Beach courtesy of Ipil Suites El Nido
Snacks in Ipil Beach courtesy of Ipil Suites El Nido 

AirAsia Philippines, on the other hand, is devoted to offer special low fares during travel fairs, and provide year-round affordable rates for its 3x/daily flights between Manila and Puerto Princesa City. The airline will also give Palawan advance information on special promo rates for the province and all stakeholders to support it through advertising and publicity activities.

Sunset in El Nido
Sunset in El Nido

“For years, Palawan seemed to be one of the country’s best kept secrets, with its idyllic destinations unknown to many. In recent years, the province has emerged as among the top tourist destinations not only in the Philippines but globally. Being named the world’s best island is truly an honor, and has presented to us both a challenge and opportunity to continue having this prestige. The island is usually known as the country’s last frontier – it is up to us to make Palawan to remain the first on every tourist’s list,” Alvarez said during the signing of the MoU.

With El Nido being named as the “Most Beautiful Island Beach” and Honda Bay Islands in Puerto Princesa as the “Best Island Beach for Swimming and Snorkeling”, Alvarez trusts that the campaign can help reach the said target tourist arrivals.

The Department of Tourism and the United States Agency for International Development under its Advancing Philippine Competitiveness project also supported the “World’s Best Island” campaign by strengthening the existing destinations and conceptualizing new tourism products, including the promotion of heritage and culture.

To kick start the campaign, Palawan will commemorate the 70th anniversary of the liberation from Japanese colonizers and there will be a cultural-heritage tour package dubbed as “A Salute to Valor: Palawan-70 years of Freedom” highlighting not just the island’s beautiful beaches and landscapes but also its rich history and culture.

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