Melo Villareal
Jollibee levels up Burger Steak, introduces new Burger Steak Supreme
Jollibee has enhanced its popular Burger Steak rice meal by refining its flavors and presentation, and it has also launched an exciting new variant called Burger Steak Supreme, catering to Filipino families seeking meals that are not only delicious and satisfying but also budget-friendly.
Jollibee Burger Steak and Burger Steak Supreme
The Philippines’ leading fast food chain announced that the upgraded Burger Steak now includes more sauce to boost flavor and overall enjoyment, while maintaining its original price of P70 for a solo serving.
“We’re seeing that customers are paying closer attention to taste, how filling a meal is, and price, so we’re giving them a pangmalakasang (power-packed) rice meal,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We focused on improving the experience of a familiar product while also introducing a new option for those who want a bigger meal.”
The enhancement is demonstrated through materials that prominently feature Joshua Garcia, emphasizing the important role he plays in resonating with the Filipino audience. These materials highlight Filipinos’ deep desire for satisfying meals that effectively curb their cravings, reflecting their culinary preferences and cultural tastes.
Jollibee explained that this strategic move is driven by their commitment to adapt to evolving consumer preferences, especially the increasing demand for meals that seamlessly blend delicious taste, generous serving sizes, and affordable prices.
The saucier-sarap Burger Steak is now available nationwide, offering customers the flexibility to enjoy it through dine-in at our restaurants, convenient takeout service, drive-thru options, or delivery to their doorstep. In addition, customers seeking a more indulgent experience can savor the Burger Steak Supreme, which is available exclusively in select stores, providing a rich and flavorful twist on the classic dish.
Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!
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Read: Jollibee Unveils Super Meal: Chickenjoy, Jolly Spaghetti & Yumburger on One Plate
