Make way for Huawei; Watch out Samsung and Apple!

Huawei P9 Plus Leica Camera

Make way for Huawei: Huawei closes in on Samsung and Apple’s Dominance

As more and more Asian phone makers are making their way through the global smartphone market, top sellers Samsung and Apple are increasingly threatened to keep their voice atop and secure market shares.

Top MobilePhone Brands
Top 3 MobilePhone Brands

According to market research firm Kantar Worldpanel, Chinese phone makers, like Huawei and Xiaomi, are steadily grabbing market shares in fast-growing developing markets, while consumers in the slower-growing developed markets are more reluctant to switch brands.

“Anyone still focusing on these two giant competitors, however, is missing the bigger picture,” Kantar analyst Lauren Guenveur wrote in Kantar Worldpanel blog post News Centre. “With Huawei aiming to overtake Apple as the second-largest smartphone vendor by 2020, and Google’s Pixel entering the handset market on its own recently, Apple and Samsung should stop worrying so much about each other and take a look around them.”

Huawei, according to Gartner is the world’s third-largest producer of smartphones with an 8.9% market share in the second quarter of 2016, well behind Apple Inc.’s 12.9% and Samsung Electronic Co.’s 22.3%.

According to the same study, 88% of current Apple users in the U.S. say they will buy another iPhone and 86% of Samsung owners want to stick with the brand.

Huawei Shop Philippines
Huawei Shop Philippines

In China, however, Samsung had just a 9% share of sales and Apple had almost 20%, said Kantar. Local manufacturer Huawei beat them both, grabbing almost 26% of the market.

In India, Samsung is leading without giving specific market share figures. Both Apple and Huawei have also targeted the market for growth.

In the Philippines, however, the rapid growth of the mobile industry was perceived by Huawei as an opportunity to expand and further develop services as published by the Manila Bulletin online.

Make way for Huawei
Make way for Huawei

On the other hand, sales of Samsung are expected to hit an all-time low in the Philippines due to the Samsung Note 7 global recall. These pave way for opportunities for Huawei and Apple to claim their stand in the mobile phone market.

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Written by Melo Villareal

Melo Villareal is the Online Publisher of He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

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