Entertainment Retailer HMV recently unvailed its new Superstore in Singapore’s newest shopping destination 313@Somerset. Popular Korean boy band, T-Max was on hand to officiate at the ceremony along with Miss Emily Butt, Managing Director of HMV Hong Kong and Singapore. This will be HMV’s first new store in Singapore in 9 years, the last being in 2000 when HMV set up shop at CityLink.
HMV’s latest addition will be in-store digital kiosks. As part of the Company’s strategic plan, HMV has so far invested more than $100,000 in the digital kiosks. With the support of mahor labels like Warner, Sony, Universal & EMI, HMV will launch its new service with a database of nearly 1.4 million digital tracks providing Singaporeans with a platform to download their favorite music legally. This will be the first stand-alone legal digital kiosks in Singapore to encompass all the major label content for legal distribution in digital format.
HMV has grown from just providing customers with the largest selection of CD and DVD’s to becoming a full range entertainment retailer. The stores now carry an impressive range of games, Blu-ray, personal and home technology products, electronic gadgets, portable digital and listening devices as well as an assortment of pop culture products ranging from books, t-shirts to specialist artist merchandise. The new store will set the bar for entertainment retailing in Singapore and the rest of Asia.
HMV was established in the United Kingdom in 1921. The first store in Singapore was opened April 28, 1997 at the Heeren and its second shop at Citylink on July 1, 2000. Today HMV is one of Singapore’s key Entertainment retailers.