Puregold Enters Brand Marketing Partnership with AirAsia

AirAsia x Puregold Plane Livery in Clark International Airport
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Puregold unveils its new aircraft livery in partnership with AirAsia

Puregold Price Club Inc. takes its Filipino commitment one step further as it encompasses the skies with the help of proudly Asean airline, AirAsia. On Friday, May 5, the two companies happily displayed the brand new liveries of the air carrier emboldened with the Puregold name and logo. The design was placed on both sides of the Airbus A320.

(L-R) AirAsia head of Ancillary Karlo Sanchez, Philippine AirAsia CEO Captain Dexter Commendador, Puregold Price Club Inc. CEO Vincent Co, and Clark International Airport Corporation president Alex Cauguiran in yesterday's unveiling of the Puregold-AirAsia aircraft livery partnership.
(L-R) AirAsia head of Ancillary Karlo Sanchez, Philippine AirAsia CEO Captain Dexter Commendador, Puregold Price Club Inc. CEO Vincent Co, and Clark International Airport Corporation president Alex Cauguiran in yesterday’s unveiling of the Puregold-AirAsia aircraft livery partnership.

Puregold and AirAsia

Puregold President Vincent Co remarked that the partnership with AirAsia is “anchored on a shared commitment to deliver value and the best quality service.” Originally started in 1998, the company offered up its shares to the public starting 2011 and continued to expand since with its collection of low-cost products for the consumption of Filipino members. Currently, with 329 stores scattered all over the archipelago, this tandem may well be the first step towards an expanding service beyond Philippine shores.

Diecast of AirAsia Puregold Livery Aircraft
Diecast of AirAsia Puregold Livery Aircraft

Philippines AirAsia CEO and Captain, Dexter Comendador is equally happy about this tandem with the homegrown retail brand.

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Philippines AirAsia CEO Captain Dexter Comendador delivering his welcome speech
Philippines AirAsia CEO Captain Dexter Comendador delivering his welcome speech

“We are honored to be carrying [Puregold], on the ground and in the skies,” he said.

AirAsia Crew presenting the new AirAsia Puregold plane livery
AirAsia Crew presenting the new AirAsia Puregold plane livery

He added that the new livery demonstrates the carrier’s creative approach to partnership, especially with companies that promote the Filipino brand of excellence.

Philippines AirAsia CEO Captain Dexter Comendador with Puregold Price Club Inc. CEO Vincent Co
Philippines AirAsia CEO Captain Dexter Comendador with Puregold Price Club Inc. CEO Vincent Co

AirAsia is set to take the Puregold name to more than 120 destinations with the carrier having flights to all parts of the Asean region including Korea, Singapore, China, Taipei, Incheon, Macau, and Kota Kinabalu. It is the proud recipient of the World’s Best Low Cost Carrier from 2009 to 2016, awarded by Skytrax.

Water Canon Welcoming the AirAsia Aircraft with Puregold Livery
Water Canon Welcoming the AirAsia Aircraft with Puregold Livery

Unveiling at Clark International Airport

The collaboration was made official at Clark International Airport, led by Corporation President for the Airport, Alexander Cauguiran along with Vincent Co, Dexter Comendador, and Karlo Sanchez, AirAsia’s Head of Ancillary Business for the Philippines.

AirAsia x Puregold Plane Livery in Clark International Airport
AirAsia x Puregold Plane Livery in Clark International Airport
Puregold Duty Free Shop near Clark International Airport
Puregold Duty Free Shop near Clark International Airport

The event was attended by bloggers, online influencers and print media who were given the opportunity to experience shopping in Puregold’s Duty Free store located near Clark International Airport.

AirAsia Passengers receiving gifts from Puregold
AirAsia Passengers receiving gifts from Puregold

Other than flights from Clark International Airport however, AirAsia also operates in different parts of country including Puerto Princesa, Boracay, Davao, Cebu, Manila, and Kalibo.

AirAsia Aircraft with Puregold Branded Livery photo by Chucky Dreyfus
AirAsia Aircraft with Puregold Branded Livery photo by Chucky Dreyfus

For more information, visit the official website of AirAsia or Puregold.

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