Melo Villareal
Puregold unveils its new aircraft livery in partnership with AirAsia
Puregold Price Club Inc. takes its Filipino commitment one step further as it encompasses the skies with the help of proudly Asean airline, AirAsia. On Friday, May 5, the two companies happily displayed the brand new liveries of the air carrier emboldened with the Puregold name and logo. The design was placed on both sides of the Airbus A320.
Puregold and AirAsia
Puregold President Vincent Co remarked that the partnership with AirAsia is “anchored on a shared commitment to deliver value and the best quality service.” Originally started in 1998, the company offered up its shares to the public starting 2011 and continued to expand since with its collection of low-cost products for the consumption of Filipino members. Currently, with 329 stores scattered all over the archipelago, this tandem may well be the first step towards an expanding service beyond Philippine shores.
Philippines AirAsia CEO and Captain, Dexter Comendador is equally happy about this tandem with the homegrown retail brand.
“We are honored to be carrying [Puregold], on the ground and in the skies,” he said.
He added that the new livery demonstrates the carrier’s creative approach to partnership, especially with companies that promote the Filipino brand of excellence.
AirAsia is set to take the Puregold name to more than 120 destinations with the carrier having flights to all parts of the Asean region including Korea, Singapore, China, Taipei, Incheon, Macau, and Kota Kinabalu. It is the proud recipient of the World’s Best Low Cost Carrier from 2009 to 2016, awarded by Skytrax.
Unveiling at Clark International Airport
The collaboration was made official at Clark International Airport, led by Corporation President for the Airport, Alexander Cauguiran along with Vincent Co, Dexter Comendador, and Karlo Sanchez, AirAsia’s Head of Ancillary Business for the Philippines.
The event was attended by bloggers, online influencers and print media who were given the opportunity to experience shopping in Puregold’s Duty Free store located near Clark International Airport.
Other than flights from Clark International Airport however, AirAsia also operates in different parts of country including Puerto Princesa, Boracay, Davao, Cebu, Manila, and Kalibo.
For more information, visit the official website of AirAsia or Puregold.
