Melo Villareal
UNIQLO releases Travel clothes collection for the 2017 fall and winter season
On a press review last July 27, 2017, the renowned clothes retailer UNIQLO officially released new LifeWear clothes collection. Some of the new product released uses advanced Japanese technology to combine function and elegance. The new lineup was paraded down the catwalk by several fashion models, including Miss Universe 2015 Pia Wurtzbach. LifeWear will be released this September in time for the 2017 fall and winter season at UNIQLO Megamall.
LifeWear was released with the intention to globally communicate simplicity and longevity, which are all core Japanese values.
Some of the innovative clothes technology included in LifeWear include HEATTECH, a set of innerwear that can retain heat.
The clothes, which come in three varying degrees of heat retention HEATTECH, HEATTEECH Extra Warm, and HEATTECH Ultra Warm, are produced in partnership with one of Japan’s top textile and fiber manufacturers, Toray Industries, Inc. The Ultra Light Down jackets line, on the other hand, elegantly combines lightness and warmth with its state-of-the-art fine fibers. The down jackets are so compact and light that they can be folded unlike ordinary types of jackets.
AIRism is another set of clothes produced with Toray, and this time with Asahi Kasei, another well-known company in Japan. The AIRism are innerwear that keep wearers warm and dry. The special waterproof fibers that are created by Asahi Kasei is what makes this line special. The pieces in the collection are suitable for both adults and children.
Meanwhile, UNIQLO continues to improve its jeans and UNIQLO U clothes collection, which are exclusively created in its JEANS INNOVATION CENTER in Los Angeles and R&D Center in Paris, respectively. The latter is headed by Chrisophe Lemaire, a famed fashion designer in the country.
Also included in the functionalist series are clothes that are specifically designed for certain purposes. For outdoor travel, UNIQLO LifeWear has several clothes produced from ultralight fibers which are perfect for extreme activities like hiking and trekking. Also available are monochromatic clothes for light and leisurely traveling. These come in the neutral hues of black, beige, and white. For sports, the UNIQLO Sports line combines functionality and style with its vividly colored city and casual sportswear.
UNIQLO is a clothes retailer that sells clothing under seven brands, which are: the France womenswear line Comptoir des Cotonniers; the pop and modern fashion store GU; Helmut Lang, which is named after a famous Austrian artist and fashion designer; the Los Angeles-based jeans company J Brand; the lingerie and swimwear store Princesse tam.tam; Theory contemporary clothing; and UNIQLO. The company currently has about 1,800 stores in the following countries: Australia, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom, and the United States.
International collaborations
UNIQLO also partnered with fashion companies in various countries to expand the LifeWear collection. It joined forces with JW Anderson, a British brand, to merge British stylishness with UNIQLO’s minimalist theme.
The fashion model Ines de La Fressange, who has created a brand of her own, also collaborated with UNIQLO to combine Japanese simplicity with Parisian monotone fashion.
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