SM Prime Holdings, Inc. (SM Prime) announced today a partnership with Ticketmaster to create SM Ticketmaster, which will take over the ticketing services currently provided by SM Tickets. This new service marks Ticketmaster’s debut in the Philippines, aligning with the increasing demand for live events in the country—ranging from club shows and major concerts to sporting events—while also expanding SM Prime’s ticketing operations.

Photo caption, from left: SM Prime Executive Vice President Cris Noel E. Torres, SM Prime President Jeffrey C. Lim, and Ticketmaster APAC Regional Vice President Jim Kotsonis.
SM Ticketmaster will integrate Ticketmaster’s worldwide ticketing technology, innovative products, and fraud prevention skills with SM Prime’s extensive local operations and market knowledge in the Philippines.
“Our goal is to make the ticket-buying experience more reliable, secure and convenient for customers,” said Jeffrey C. Lim, President of SM Prime. “Through this partnership, we are combining Ticketmaster’s global ticketing technology with our local operating expertise to support the next phase of live entertainment in the Philippines.”
SM Ticketmaster will collaborate with third-party venues, promoters, and various ticketed events in concerts, sports, and live entertainment, in addition to SM Prime’s own locations such as SM Mall of Asia Arena, SMDC Festival Grounds, and the upcoming SM Seaside Cebu Arena.
“Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows. For Ticketmaster, this is an important new market and a natural next step in our international expansion,” said Jim Kotsonis, Regional Vice President, APAC, Ticketmaster. “SM Ticketmaster will give fans a simpler way to buy tickets and organisers stronger tools to manage their events.”
Led by Mike Mangubat, SM Ticketmaster will deliver comprehensive ticketing solutions for promoters, organizers, and venues, covering event operations, marketing, and customer service.
Over the coming weeks, SM Tickets will switch from its current ticket reservation and sales services to SM Ticketmaster. Fans, including those with existing SM Tickets accounts, are advised to register early with SM Ticketmaster to enjoy seamless access to upcoming events.
International acts scheduled to perform at SM Prime venues this year include Laufey, ITZY, Kodaline, Charlie Puth, LANY, Jason Mraz, 5 Seconds of Summer, and Exo Planet #6 – EXhOrizon in Manila.
“We have a strong pipeline of concerts, events and experiences scheduled across our venues, with more announcements to come,” added Lim.
Registration Mechanics:
To register, fans should visit https://ticketmaster.ph/ and click Sign In/Register. They will be asked to share their name, set a password, and add their email address and phone numbers for verification. Once verified, their SM Ticketmaster accounts will be created.
About SM Prime: SM Prime is the largest integrated property developer in the Philippines by asset size, with businesses spanning malls, residences, hotels, convention centers, offices, and concert venues.
About SM Tickets: Established in 2011, SM Tickets is the Philippines’ largest ticketing service, with more than 100 outlets nationwide, including the SM Mall of Asia Arena Box Office, all SM Cinema branches, and select partner establishments.
About Ticketmaster: Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers, and theaters, Ticketmaster processes 500 million tickets per year across 35+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).
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