San Miguel Oktoberfest 2009 : Are you ready for this?

San Miguel Oktoberfest 2009 made even bigger and more exciting with millions of cash prizes up for grab for San Miguel Beer fans.

As early as July, the team behind the staging of San Miguel Beer Oktoberfest is announcing this year’s line-up of festivities for the country’s biggest and much-anticipated annual beer event.

The Oktoberfest season officially starts with the celebration of the San Miguel Beermen victory party held tonight at the SMC Head Office Complex in Mandaluyong City, a timely occasion to welcome Oktoberfest’s winning line-up of activities for the year.

San Miguel Oktoberfest 2008
San Miguel Oktoberfest

Excitement is brewing among the San Miguel Brewery Inc. (SMB) marketing unit as this year’s Oktoberfest is, as they describe it, “an Oktoberfest like no other” with the goal of bringing the occasion “right at the footsteps of the Filipino people.”

“We recognize now more than ever, consumers seek higher value for their hard-earned money. However, the fun never stops for San Miguel Beer.

To make the celebration grander this year, we are offering consumers nine brands to choose from and enjoy: San Miguel Pale Pilsen, San Miguel Premium All-Malt Beer, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, Red Horse Beer, San Mig Light, Gold Eagle Beer and the limited edition Oktoberfest Brew.

If nowadays, consumers prefer to spend more time celebrating at home with their friends, then we will bring Oktoberfest to them,” says SMB Group Brand Manager Charmaine B. Bautista.

For the first time, Oktoberfest will be culminating in the form of a game show where viewers can drink San Miguel Beer and win cash prizes. The TV game show entitled “The San Miguel Beer Barkada Challenge” will be part of GMA network’s primetime evening shows to reach more TV viewers nationwide.

The show will run starting October 5 (Monday to Friday) and will be hosted by famous comedian and new San Miguel Pale Pilsen endorser Michael V. On top of that, get to see your favourite San Miguel Beermen along with our celebrity endorsers like Manny Pacquiao, Derek Ramsay, Efren Bata Reyes, Marian Rivera and Dingdong Dantes to name a few to complete the fun equation.

Thousands of cash prizes will be given away daily to lucky viewers, who also get the chance to win one million pesos in cash everyday.

San Miguel Beer patrons may also win from other Oktoberfest activities. SMB will be conducting house-to-house raids, bar tours and a crown collection promo nationwide where consumers can also win cool premium collectible items.

Of course, San Miguel Beer Oktoberfest will not be complete without its trademark SMB street parties overflowing with the hottest entertainment. Around 30 parties will be thrown to key cities and regions nationwide, kicking off in September 4 in San Miguel Avenue, Mandaluyong City, and September 5 in Ever Gotesco Commonwealth, Quezon City, Plaza Burgos, Vigan City, Ilocos, Paseo de Sta. Rosa, Sta. Rosa, Laguna and NHA Kauswagan, Cagayan de Oro City to name a few.

Watch out for all these Oktoberfest surprises to be revealed soon. For more information, visit
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