Melo Villareal
Open doors in AirAsia Runway Ready Designer Search 2016
Today, a lot of great things surfaced and made due to the innovative and young minds of the generation. Asia has been known to be a home of great talents recognized all over the globe.
AirAsia Runway Ready Designer Search 2016 put forward opportunities for youthful designers in the Philippines and other Asean nations.
Entries are now acknowledged until April 19 and also a chance to win prizes worth at least Php4M for Asia’s Most Promising Designer.
The AirAsia Runway Ready Designer Search (AARRDS) set off regional this year with the competition extended to incorporate the Philippines including Indonesia, Thailand, Singapore and Malaysia to give a stage for youthful aspiring designers all over the region to display case their gifts and launch them into the fashion industry.
This designer search – which is being held for the second time, is as a team with the Kuala Lumpur Fashion Week Ready to Wear (KLFW RTW) group was formally propelled in March 29 by Ms Aireen Omar, Chief Executive Officer of AirAsia Berhad in cooperation with Mr Andrew Tan, Founder of KLFW RTW in Kuala Lumpur.
Try out round for the Philippines will be in Manila on April 23 to find local talents all over the country. In addition to that, top 3 designers from the Philippines and other five Asean cities will contend amid the Grand Finale in August on the prominent KLFW RTW 2016 runway.
“There is so much talent in this region, and as a truly Asean brand, we want to expand this designer search to other countries apart from Malaysia. We hope to provide all aspiring young fashion designers across Asean with a platform to empower and catapult their careers in the fashion industry. This regional designer search will be unparalleled and bring together the region’s fashion talents and industry for the first time on this scale. We look forward to seeing new talents this year and AirAsia is proud to be part of their journey”, said Aireen Omar, Chief Executive Officer of AirAsia Berhad.
“It is such an honour to share this important platform with AirAsia – to foster new talents and giving these designers the opportunity to present their collection and creativity on a professional runway. We are thrilled to be working with AirAsia for the second time, following last year’s success for the AirAsia Runway Ready Designer Search; and to bring this year’s competition to another level”, shared by Andrew Tan, Founder of Kuala Lumpur Fashion Week Ready to Wear.
Philippines AirAsia CEO, Joy Cañeba and regarded Filipino icons in lifestyle and passion will be a part of the board of judges for the Manila designer search on April 23. The venue will be announced in the AirAsia’s social media platform sometime soon.
This designer search is open to local or international students, 28 years of age or below, and currently studying or have graduated from fashion design schools in any of the five countries included in this search. Three (3) women’s ready-to-wear sketches inspired by Asean destinations are to be submitted with the complete registration form available at klfashionweek.com. Submission deadline is by 19 April 2016.
Throughout the audition rounds in each country, potential young designers will have to present their vision and sketches of Asean-inspired designs to the panel of judges in each city. The Top 3 finalists chosen from each country will have their collection featured at the KLFW RTW 2016 runway this August 2016 and compete for a chance to be AirAsia’s Most Promising Designer 2016. Prizes worth at least Php4M awaits the winner of this competition including a confirmed show segment to showcase his or her full collection at KLFW RTW 2017, mentorship from the KLFW RTW team; Php30,000 sponsored by FashionValet to produce a capsule collection and sold on fashionvalet.com, 150,000 AirAsia BIG Points, AirAsia or AirAsia X flights, as well as many other prizes which will be announced soon.
AirAsia is also KLFW RTW 2016’s Preferred Travel Partner and will be flying in fashion designers throughout the AirAsia Group’s extensive route network including from Singapore, India, Indonesia, China, Australia and South Korea to be featured on the KLFW RTW 2016 runway.
Lookout and follow the development of AirAsia Runway Ready Designer Search 2016 via webisodes on Youtube (youtube.com/user/AirAsia), and other updates via Twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia) or our social media hashtag #AirAsiaRunway
AirAsia Runway Ready Designer Search 2016 Audition Schedule and location:
- 16 April 2016 Jakarta, Indonesia
- 23 April 2016 Manila, Philippines
- 30 April 2016 Kuala Lumpur, Malaysia
- 07 May 2016 Singapore
- 14 May 2016 Bangkok, Thailand
