Melo Villareal
Nike Extends Its Athletic Leadership for Athletes in Tokyo 2020 Games
Nike, Inc. took the wraps off its breakthrough innovation aimed at athletes who are going to compete at the Tokyo 2020 Games, Feb. 5.
Among the newest products it recently unveiled include footwear that is built in a bid to give runners a measurable performance in the coming competition.
The NEXT% platform was introduced by well-renowned marathoner Eliud Kipchoge.
Also introduced recently are its so-called progressive new collections that feature sustainable materials beneficial for the athletes.
Some of these products include footwear designed predominantly from recycled waste, the medal stand uniform in Team USA history, as well as the lifestyle apparel that is said to embrace the goal of a zero-carbon future.
John Donahoe, the President, and CEO of Nike, Inc., said that the company sees sport’s greatest stage as the firm’s biggest opportunity to show the world what is possible.
“After all, what’s at stake isn’t just records, but the future of sport itself,” said Donahoe.
He further said that in Tokyo, Nike is going to help the best athletes in different parts of the globe to reach new levels of performance with the firm’s revolutionary platform. Additionally, the company’s goal is to create solutions for problems that athletes encounter “under rapidly changing climate conditions.”
The Products
Nike Air Zoom Alphatly NEXT%
It touts amped up cushioning and running economy, thanks to the additional foam, two new Nike Air Zoom pods, plus an improved carbon fiber plate. It is slated to debut this Summer 2020.
Team USA Medal Stand Collection
Medalists of the Team USA will wear pants that feature 100% recycled nylon, reengineered Windrunner jackets that feature 100% recycled polyester, the Nike Air VaporMax 2020.
Nike Air Zoom BB NXT
This product is designed to offer optimized impact protection, lightweight strength, and outstanding energy return, thanks to the new Nike Air Zoom pod system, the thin plate situated above the foam, and the exposed Nike React foam.
Nike SB Skateboarding Kits
Nike SB will introduce this summer kits at the forefront of sustainable design.
Space Hippie
Set to be launched this spring, this is constructed by transforming scrap material from factory floors or the so-called space junk into a radical expression of circular design.
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